Senior Marketing Automation Developer

Accountabilities:

• Design, build, and optimize multi-channel marketing automation campaigns and customer journeys across email, SMS, push, and in-app messaging, primarily using Braze.

• Develop and maintain Braze Canvases, campaigns, segments, Liquid personalization, Connected Content, catalogs, subscription groups, and API-triggered messaging workflows.

• Translate business requirements into scalable, data-driven lifecycle marketing solutions in collaboration with lifecycle marketing, product, analytics, data, and engineering teams.

• Implement event-driven messaging programs using customer attributes, behavioral events, and integrated data sources such as CRM, CDP, and data warehouses.

• Support migration efforts from legacy platforms (e.g., SFMC) to Braze-native architecture, including rebuilding journeys, automations, and personalization logic.

• Build responsive, modular email templates using HTML/CSS and platform-specific personalization tools.

• Establish and maintain technical standards, QA processes, documentation, naming conventions, and reusable components for campaign development.

• Troubleshoot and resolve issues related to campaign logic, data quality, API-triggered messaging, rendering, and journey performance.

• Support deliverability, compliance, and consent management requirements (CAN-SPAM, GDPR, CCPA, TCPA), including suppression and preference handling.

• Participate in peer reviews, documentation efforts, and knowledge sharing to improve team consistency and execution quality.

Requirements:

• Bachelor’s degree in a related field preferred.

• 5+ years of experience in marketing automation, CRM operations, lifecycle marketing technology, or martech development.

• Hands-on experience with Braze or comparable customer engagement platforms, including campaigns, journeys, segmentation, and personalization.

• Strong knowledge of Braze features such as Canvas, Campaigns, Liquid, Connected Content, custom events, attributes, and API-triggered messaging.

• Experience delivering multi-channel messaging programs across email, SMS, push, and/or in-app channels.

• Familiarity with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Contact Builder, AMPscript, SQL) is highly desirable.

• Experience working with CDPs (e.g., Segment, mParticle) and data warehouses (e.g., Snowflake, BigQuery, Redshift).

• Understanding of APIs, webhooks, event streaming, reverse ETL, and data integrations between marketing and backend systems.

• Strong email development skills, including responsive HTML/CSS, modular design systems, personalization logic, and rendering QA.

• Ability to troubleshoot complex issues across data, segmentation, personalization, and campaign execution.

• Strong communication, documentation, and collaboration skills in cross-functional environments.

• High attention to detail and ability to manage multiple priorities in a fast-paced setting.

Benefits:

• Competitive salary range: $117,500, $135,000 (based on location, experience, and qualifications).

• Comprehensive medical, dental, and vision insurance.

• 401(k) with company match.

• Paid holidays, vacation, sick leave, and volunteer time off.

• 12 weeks of paid parental leave.

• Pre-tax transit benefits and additional voluntary benefit options.

• No-cost life insurance coverage.

• Wellness incentive programs and employee support initiatives.

• Pet health insurance discount program.

• Mentorship, leadership development, and career growth opportunities.

• Inclusive, team-oriented, and high-performance work environment.

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