Senior Growth Strategist

Accountabilities

• Own the growth strategy and commercial performance for a portfolio of high-growth DTC and consumer brands.

• Develop a deep understanding of each client’s business model, economics, customers, products, positioning, competitive landscape, and growth constraints.

• Translate business objectives into actionable growth roadmaps spanning paid media, performance creative, influencer and creator marketing, offers, funnels, and conversion optimization.

• Identify and prioritize the initiatives with the greatest potential to improve revenue, customer acquisition, profitability, and sustainable scale.

• Build quarterly growth plans with ambitious targets, clear priorities, measurable outcomes, and a consistent testing roadmap.

• Take direct ownership of client performance, retention, portfolio growth, and opportunities to expand media spend, channels, monetization, and commercial relationships.

• Analyze key growth metrics including CAC, MER, ROAS, contribution margin, conversion rate, average order value, retention, and payback period, translating complex data into decisive actions.

• Lead cross-functional growth pods across paid media, creative strategy, influencer marketing, project management, ad operations, analytics, and conversion optimization.

• Establish clarity around strategy, priorities, responsibilities, deadlines, and next steps while holding teams accountable for execution.

• Run high-quality growth meetings focused on performance, decisions, accountability, and removing blockers rather than simply reporting activity.

• Build a high-impact pipeline of tests across creative, paid media, offers, landing pages, funnels, and creator-led acquisition while increasing testing velocity and maintaining strategic quality.

• Partner with creative, paid media, influencer, and conversion teams to turn customer insights and performance data into stronger concepts, campaigns, content, and growth initiatives.

• Identify successful tests and scale them rapidly while ensuring unsuccessful experiments generate actionable learnings.

• Act as a trusted strategic advisor to founders, executives, and senior marketing leaders, communicating performance changes, risks, opportunities, and recommendations proactively.

• Lead weekly client updates as well as monthly and quarterly business reviews that provide clear context, strategic direction, and actionable next steps.

• Share successful strategies, patterns, and learnings across teams to continuously raise the standard of growth execution.

• Use AI, automation, analytics, and modern growth tools to improve decision-making, efficiency, and operating leverage.

Requirements

• 5+ years of experience in growth strategy, performance marketing, e-commerce, paid acquisition, or a closely related discipline.

• Proven experience owning growth outcomes for meaningful DTC, e-commerce, or consumer brand portfolios.

• Strong understanding of paid social, performance creative, customer acquisition, offers, landing pages, funnels, and conversion optimization.

• Experience managing significant advertising budgets and making commercially important decisions based on performance data.

• Strong analytical ability with demonstrated expertise in metrics such as CAC, MER, ROAS, contribution margin, conversion rate, average order value, retention, and payback period.

• Experience leading cross-functional teams or growth pods in fast-moving, high-accountability environments.

• Confidence working directly with founders, CEOs, executives, and senior marketing stakeholders.

• Demonstrated ability to retain and grow client relationships through strong strategic thinking, communication, and execution.

• Exceptional written and verbal communication skills, with the ability to present complex strategies clearly and persuasively.

• High ownership, urgency, commercial judgment, accountability, and willingness to make decisions without waiting for direction.

• Experience with high-growth brands in beauty, wellness, health, lifestyle, subscriptions, or e-commerce is strongly preferred.

• Experience at a performance marketing agency, growth consultancy, consumer brand, or high-growth technology company is advantageous.

• Experience scaling brands from early traction to significant revenue and media spend is preferred.

• Experience integrating paid media, creative, influencer marketing, CRO, and offer strategy into a unified growth plan is a strong plus.

• Experience leading executive-level business reviews, managing difficult performance conversations, improving client retention, expanding accounts, or identifying new revenue opportunities is preferred.

• North America-based candidates are preferred, particularly those located in the United States or Canada.

Benefits

• Total annual compensation of $180,000-$320,000 USD, including base salary, performance bonus, and equity.

• Fully remote work environment designed to support high-performance distributed teams.

• Flexibility to work from the location where you are most productive.

• High degree of ownership and autonomy over client growth strategy and commercial outcomes.

• Opportunity to work with ambitious consumer brands and significant advertising budgets.

• Exposure to multidisciplinary growth functions including paid media, creative, influencer marketing, CRO, analytics, and performance strategy.

• Opportunity to lead high-performing cross-functional teams and directly influence business outcomes.

• Opportunity to leverage AI, automation, and modern analytics capabilities to improve growth and operating efficiency.

• A results-oriented environment built around accountability, speed, strategic thinking, and measurable impact.

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