Senior Director, US HCP Marketing and Omnichannel, Obesity and Related Conditions

Accountabilities:

• Lead the U.S. HCP marketing strategy across the obesity and related conditions portfolio, translating brand strategy into integrated customer engagement plans.

• Define segmentation, targeting, positioning, and engagement frameworks informed by customer insights, analytics, and market intelligence.

• Oversee personal promotion strategy, field marketing initiatives, sales enablement tools, and national sales meeting content to ensure field readiness and execution excellence.

• Develop and execute omnichannel and digital marketing strategies across HCP platforms, including websites, email campaigns, and non-personal promotion channels.

• Drive cross-functional alignment with Sales, Medical Affairs, Analytics, Regulatory, Compliance, and Market Access teams to ensure cohesive execution.

• Build and lead a high-performing marketing organization, establishing operating models, capabilities, and processes that support launch and growth objectives.

• Partner with patient marketing leadership to ensure fully integrated HCP and patient engagement strategies across the customer journey.

Requirements:

• Advanced degree (Doctorate + 5 years, Master’s + 9 years, or Bachelor’s + 11 years) in marketing or related field.

• Minimum of 5 years of leadership experience managing teams, projects, or large-scale programs in addition to marketing experience.

• Extensive experience in HCP marketing, omnichannel strategy, digital marketing, and field execution within the pharmaceutical or biotechnology industry.

• Proven success leading product launches, commercialization strategies, or high-growth brand environments.

• Strong expertise in marketing analytics, customer segmentation, and omnichannel engagement strategies.

• Demonstrated ability to lead cross-functional initiatives and influence senior stakeholders in complex matrix organizations.

• Excellent executive communication, strategic planning, and organizational leadership capabilities.

• Track record of building high-performing teams and driving measurable commercial impact.

Benefits:

• Competitive annual base salary ranging from 220,272.40 USD to 298,015.60 USD, depending on experience and qualifications.

• Comprehensive health, dental, and vision insurance coverage for employees and eligible dependents.

• Retirement and savings plans with generous company contributions.

• Annual discretionary bonus program and long-term stock-based incentive opportunities.

• Flexible work arrangements where applicable, supporting work-life balance.

• Award-winning paid time off and leave policies.

• Career development opportunities in a collaborative, innovation-driven environment.

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