Senior Associate, Marketing & Growth

Accountabilities:

The Senior Associate, Marketing & Growth will lead audience development and lifecycle marketing initiatives designed to increase event registrations, improve audience quality, and build lasting engagement. This role will combine strategic thinking with hands-on execution, leveraging CRM, paid media, automation, and analytics to optimize marketing performance.

• Own lifecycle marketing strategies across audience acquisition, registration, engagement, retention, and repeat attendance.

• Develop automated, behavior-based marketing journeys that personalize the audience experience before, during, and after events.

• Build targeted nurture programs for key audience segments, including subscribers, previous attendees, partners, members, sponsors, and prospective audiences.

• Create and execute integrated marketing campaigns across email, paid social, organic social, newsletters, partner channels, and referral programs.

• Manage paid acquisition campaigns across platforms such as Meta, LinkedIn, and emerging channels to drive qualified registrations.

• Optimize campaign performance through audience targeting, creative testing, conversion analysis, and continuous experimentation.

• Own email marketing execution, including campaign calendars, messaging, segmentation, quality assurance, and deployment.

• Develop event communications across the full attendee lifecycle, including invitations, announcements, reminders, event preparation, follow-ups, and retention campaigns.

• Partner with internal teams to align marketing strategies with event objectives, audience needs, and brand positioning.

• Build audience segmentation strategies using behavioral and engagement data to improve targeting and personalization.

• Analyze registration trends, attendance patterns, and audience insights to identify opportunities for growth.

• Create dashboards and recurring reports to track campaign effectiveness, channel performance, conversion rates, and audience engagement.

• Design and execute A/B tests to improve marketing outcomes and optimize audience acquisition.

• Serve as a marketing lead for assigned events, providing updates, recommendations, and strategic insights to stakeholders.

Requirements: The ideal candidate is a strategic and analytical marketer with experience building audience growth programs, managing lifecycle campaigns, and using data to drive marketing decisions. They should be comfortable balancing strategy and execution while collaborating with multiple teams in a fast-paced environment.

• 3+ years of experience in growth marketing, lifecycle marketing, CRM, event marketing, or a related field.

• Experience managing integrated campaigns across email, paid media, and owned marketing channels.

• Strong understanding of lifecycle marketing principles, customer journeys, and marketing automation.

• Proven experience developing audience segmentation and personalization strategies.

• Experience managing paid social campaigns focused on acquisition and conversion growth.

• Strong analytical skills with the ability to interpret performance data and translate insights into actionable recommendations.

• Excellent project management skills with the ability to manage multiple campaigns and priorities simultaneously.

• Exceptional written communication skills with strong attention to detail.

• Experience with marketing automation platforms such as Sailthru or similar tools preferred.

• Familiarity with CRM and customer data platforms such as HubSpot or Segment preferred.

• Experience using AI tools to improve marketing workflows, personalization, or campaign optimization preferred.

• Working knowledge of HTML/CSS for email marketing is a plus.

• Previous experience marketing conferences, live events, media products, or audience-driven businesses is preferred.

Benefits:

• Competitive salary range of approximately $31.25-$38.46 per hour, depending on location, experience, skills, and qualifications.

• 401(k) plan with employer matching contributions.

• Comprehensive health insurance options, including PPO and high-deductible plans.

• Employer contributions to Health Savings Accounts (HSA).

• Dental and vision coverage.

• 12 weeks of paid primary caregiver leave.

• Generous vacation policy and company holidays.

• Quarterly mental health days.

• Annual learning and development stipend.

• Monthly work-from-home stipend.

• Tele-mental health services and wellness resources.

• Healthcare advocacy and support programs.

• Inclusive fertility, hormonal health, and family-forming benefits.

• Financial assistance resources through employee support programs.

• Flexible work options designed to support parents and caregivers.

• Virtual company-sponsored events and opportunities to connect with colleagues.

• Collaborative, inclusive, and diverse workplace culture focused on innovation and growth.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1