Product Owner, Marketing Technology

Accountabilities

• Define and own the vision, strategy, roadmap, and long-term direction for marketing technology products and capabilities.

• Partner with marketing, engineering, data, sales, and business stakeholders to establish a unified marketing technology strategy and prioritize initiatives.

• Lead the implementation, expansion, and optimization of customer engagement and marketing automation platforms.

• Translate business objectives, customer needs, and marketing requirements into detailed product requirements, user stories, and prioritized backlogs.

• Manage product delivery within Agile environments, including backlog refinement, sprint planning, prioritization, and stakeholder alignment.

• Enhance customer experiences across acquisition, engagement, conversion, retention, upsell, and cross-sell journeys.

• Drive the development of segmentation, personalization, campaign orchestration, lead management, and lifecycle marketing capabilities.

• Identify and implement opportunities to leverage AI, generative AI, predictive analytics, and automation to improve marketing performance and operational efficiency.

• Collaborate with technology and data teams to support integrations across marketing platforms, CRM systems, customer data platforms, and data ecosystems.

• Establish performance metrics and KPIs to measure customer engagement, conversion rates, revenue growth, platform adoption, and operational success.

• Support testing and optimization initiatives through A/B testing, experimentation frameworks, and continuous improvement practices.

• Promote consistent product management processes, governance, and best practices across teams.

• Lead and mentor a small product team while remaining actively involved in strategic planning and execution.

• Ensure solutions comply with data governance, privacy regulations, and organizational standards.

Requirements

• Proven experience in both product management/product ownership and marketing technology environments.

• Strong background owning product strategy, roadmaps, backlogs, and delivery processes for marketing automation, customer engagement, CRM, or MarTech platforms.

• Deep understanding of customer lifecycle marketing, segmentation, personalization, acquisition, retention, and conversion strategies.

• Experience translating business and marketing needs into technical requirements, user stories, and product specifications.

• Ability to collaborate effectively with engineering, marketing, sales, CRM, data, and executive stakeholders.

• Demonstrated success influencing cross-functional teams and aligning diverse priorities toward common goals.

• Experience working within Agile and Scrum frameworks.

• Strong analytical, problem-solving, and data interpretation skills with the ability to prioritize initiatives based on measurable outcomes.

• Hands-on leadership style with a willingness to engage directly in planning, execution, and decision-making.

• Ability to thrive in transformation environments where processes, systems, and operating models are evolving.

• Excellent communication, stakeholder management, and presentation skills.

• Curiosity about emerging technologies and enthusiasm for integrating AI tools into product management and decision-making processes.

Preferred Qualifications

• Experience with Salesforce Marketing Cloud Engagement.

• Experience with Salesforce Data Cloud, customer data platforms (CDPs), or related customer data technologies.

• Proven success leading large-scale MarTech implementations, migrations, or transformation programs.

• Experience with enterprise marketing automation platforms such as Oracle Eloqua or similar solutions.

• Knowledge of both B2C and B2B2C business models.

• Familiarity with CRM integrations, lead management, lead scoring, data warehouses, and marketing data governance.

• Experience leveraging AI-powered personalization, predictive analytics, intelligent automation, or decisioning systems.

• Previous people leadership experience or experience managing small product teams.

• Background in subscription-based, e-commerce, professional education, or multi-brand organizations.

Benefits

• Opportunity to lead high-impact marketing technology transformation initiatives.

• Exposure to advanced marketing automation, customer data, and AI-powered technologies.

• Collaborative and cross-functional work environment.

• Career growth and leadership development opportunities.

• Opportunity to influence strategic business outcomes through product innovation.

• Flexible and dynamic workplace focused on continuous improvement and innovation.

• Inclusive and diverse culture that values different perspectives and experiences.

• Professional development opportunities and ongoing learning support.

• Work on products that directly impact customer engagement, retention, and revenue growth.

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