Marketing, Senior Director Sales Enablement

Accountabilities:

• Build and lead the Sales Programs & Collateral function, establishing its strategy, priorities, operating model, and roadmap.

• Own the development of high-impact proposals, RFP responses, case studies, sales decks, white papers, presentations, and other materials supporting major pursuits and strategic accounts.

• Create repeatable playbooks, templates, frameworks, and asset libraries that enable the team to produce high-quality, consistent, and on-brand content at scale.

• Partner with commercial, technical, marketing, and subject-matter experts to lead complex, multi-capability pursuits and translate technical capabilities into compelling customer value propositions.

• Turn customer insights, market trends, and competitive intelligence into differentiated narratives, positioning, sales plays, and value-based selling frameworks.

• Serve as a strategic marketing advisor to senior sales leaders and strategic account managers, helping shape pursuit strategy, competitive positioning, and content sequencing throughout the deal cycle.

• Develop executive-level sales narratives, messaging, and talking points for strategic opportunities and customer relationships.

• Lead and develop a small team of technical/proposal writers and collateral specialists, fostering high standards, collaboration, and continuous improvement.

• Design and implement AI-enabled systems and workflows that improve content personalization, production efficiency, scalability, and consistency.

• Establish reporting and measurement practices that connect sales enablement activities and collateral to pipeline, revenue, and business outcomes.

• Collaborate with Marketing Operations and Analytics to track performance and continuously optimize enablement programs.

• Support broader cross-functional initiatives and contribute to the evolution of the overall go-to-market strategy.

Requirements:

• 10+ years of experience in product marketing, sales enablement, revenue marketing, or related GTM functions, preferably within complex, long-cycle B2B or B2G environments.

• Proven track record of developing sales narratives, sales plays, enablement programs, and collateral that have demonstrably influenced pipeline or revenue.

• Significant experience partnering directly with sales leadership, strategic account managers, executives, and technical stakeholders on active pursuits.

• Strong understanding of complex B2B/B2G buying cycles and the ability to translate sophisticated technical capabilities into clear, compelling customer outcomes.

• Demonstrated ability to develop positioning and messaging informed by customer insights, competitive intelligence, and market trends.

• Working fluency with AI-enabled content-generation, personalization, and workflow tools, with the ability to apply AI strategically to scale enablement programs.

• Exceptional written, verbal, presentation, and storytelling skills, with the executive presence required to influence senior stakeholders.

• Strong strategic thinking, commercial orientation, and ability to connect marketing activities to measurable business results.

• Proven people leadership experience, with the ability to coach and develop high-performing specialists.

• Highly organized and capable of managing multiple complex priorities in a fast-paced, deadline-driven environment.

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.

• Ability to work collaboratively across functions while operating with autonomy, sound judgment, and strong ownership.

Benefits:

• Base salary range of $176,069.88-$264,104.82 USD per year, depending on experience, skills, qualifications, internal equity, and geographic location.

• Eligibility for annual incentive compensation and/or long-term incentives, subject to applicable company plans.

• Comprehensive medical, dental, and vision insurance.

• Retirement benefits.

• Paid time off.

• Employee ownership and participation in the financial rewards of company success.

• Commitment to an inclusive, equitable, and respectful workplace.

• Reasonable accommodations available for qualified individuals with disabilities throughout the hiring process.

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