Manager, Regional Marketing

Accountabilities

• Manage and optimize a regional portfolio of practices, developing strategies and initiatives that support growth and business objectives.

• Act as an internal marketing consultant to Operations leaders and practice teams, providing insights, recommendations, and practical growth strategies.

• Develop and execute practice-level marketing plans aligned with business priorities, patient needs, and local market opportunities.

• Analyze patient behaviour, market trends, competitive activity, and performance data to identify opportunities for growth and improvement.

• Support annual marketing budget planning and the development of regional and practice-level marketing playbooks.

• Monitor marketing spend across the assigned portfolio, assess campaign effectiveness, and optimize investments to maximize return on investment.

• Lead marketing initiatives associated with practice mergers, acquisitions, relocations, and new practice builds.

• Partner closely with Operations, Finance, Compliance, Real Estate, Talent, and other cross-functional teams to coordinate initiatives and deliver business priorities.

• Manage multiple projects, stakeholders, budgets, and deadlines while maintaining strong execution and accountability.

• Communicate marketing performance, insights, recommendations, and strategic priorities effectively to diverse internal stakeholders.

Requirements

• Post-secondary education in Business, Marketing, Communications, or a related discipline, or equivalent practical experience.

• 5-7 years of progressive B2C marketing experience, with a strong track record of driving measurable growth.

• Experience in healthcare, multi-location retail, franchise, or service-based organizations is an asset.

• Consulting or advisory experience is an asset, particularly experience providing strategic recommendations to business leaders.

• Strong analytical and problem-solving abilities, with the capacity to interpret complex data and translate insights into actionable business recommendations.

• Demonstrated project management skills, including the ability to manage multiple priorities, budgets, stakeholders, and deadlines simultaneously.

• Excellent communication, presentation, storytelling, and stakeholder-influence skills.

• Proven ability to build trusted relationships and influence decision-making across diverse teams and levels of an organization.

• Strategic, results-oriented, and data-driven mindset with strong commercial awareness.

• Highly organized, adaptable, self-motivated, and comfortable working independently in a fast-paced environment.

• Strong commitment to delivering exceptional patient experiences and business outcomes.

• Candidates must be legally eligible to work in Canada.

Benefits

• Salary: $85,000-$100,000 CAD annually.

• Performance bonus: Eligible for a bonus of up to 15%. working from home.

• Competitive total rewards and benefits package.

• Opportunity to influence growth strategy across a regional portfolio and work on high-impact business initiatives.

• Cross-functional exposure to Operations, Finance, Compliance, Real Estate, Talent, and other business functions.

• Inclusive and collaborative working environment.

• Workplace accommodations available for candidates who require support during the recruitment and selection process.

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