Lead Global Marketing Campaigns Manager

Accountabilities:

• Lead the strategy and execution of global upsell and expansion marketing campaigns across multiple regions and customer segments.

• Design and evolve scalable campaign operating models, including planning frameworks, resource allocation methods, measurement systems, and execution standards.

• Collaborate closely with Product, Growth, Sales, and Marketing leadership to align campaign strategies with broader business and revenue objectives.

• Build and optimize campaign playbooks, analytics frameworks, attribution models, and experimentation strategies to improve performance and ROI.

• Partner with regional marketing and localization teams to ensure campaigns are adaptable and effective across AMER, EMEA, APAC, and LATAM markets.

• Manage high-visibility integrated campaigns spanning various product tiers, audiences, and business priorities.

• Analyze campaign performance through funnel diagnostics, cohort analysis, incrementality testing, and budget optimization.

• Mentor senior campaign professionals and contribute to raising strategic and operational standards across the marketing organization.

• Present campaign insights, recommendations, and business impact to executive stakeholders and leadership teams.

Requirements:

• Extensive experience in B2B SaaS marketing with a strong focus on integrated campaigns, customer expansion, product-led growth, or upsell strategies.

• Proven track record of improving or redesigning marketing operating models and scaling campaign execution globally.

• Strong understanding of global go-to-market strategies and experience collaborating with regional marketing and sales teams.

• Demonstrated success leading complex, cross-functional initiatives from strategy through execution and optimization.

• Excellent stakeholder management skills with the ability to influence senior leadership and cross-functional partners.

• Advanced analytical capabilities, including experience with attribution modeling, funnel analysis, experimentation frameworks, and campaign budget management.

• Technical fluency in developer, DevOps, SaaS, or platform engineering ecosystems is highly valued.

• Hands-on experience with CRM, marketing automation, and analytics platforms such as Salesforce, Marketo, or Iterable.

• Strong leadership, mentoring, communication, and strategic thinking abilities.

• Experience in DevOps, developer tools, open-source ecosystems, or lifecycle marketing is considered an asset.

Benefits:

• Competitive salary package with performance-based incentives and equity opportunities.

• Flexible paid time off and remote-first work environment.

• Comprehensive health, wellness, and financial benefits programs.

• Employee stock purchase plan and equity compensation opportunities.

• Professional development and career growth support programs.

• Inclusive and collaborative global work culture.

• Access to employee resource groups and well-being initiatives.

• Parental leave and additional family support benefits.

• Opportunity to work on high-impact global initiatives with strong executive visibility.

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