Global Marketing Manager

Accountabilities

In this role, you will own global product marketing strategy and execution across the full lifecycle of assigned product lines. You will lead market analysis, positioning, launch planning, and commercial enablement while ensuring alignment across global stakeholders. You will also collaborate closely with cross-functional teams to translate business objectives into measurable growth outcomes and ensure sustained product success.

• Own the end-to-end product lifecycle, including strategy, positioning, launch, and post-launch optimization

• Develop and execute global marketing plans aligned with revenue, profitability, and growth targets

• Lead global product launches, ensuring commercial readiness, training, forecasting, and regional alignment

• Conduct market, customer, and competitive analysis to define segmentation, targeting, and positioning strategies

• Support pricing strategy, portfolio management, and business case development for new products

• Drive commercial execution through sales enablement tools, messaging, and training programs

• Monitor KPIs such as revenue performance, funnel metrics, and win/loss data to optimize strategy

• Partner with Marketing Communications to develop campaigns, content, and promotional initiatives

• Collaborate cross-functionally with Sales, R&D, Regulatory, Operations, Finance, and Technical Support

Requirements The ideal candidate brings strong experience in product marketing within medical devices or diagnostics, combined with solid commercial acumen and the ability to execute in global, cross-functional environments. You are both strategic and hands-on, capable of leading launches while driving measurable business outcomes. Strong communication, leadership, and analytical skills are essential.

• Bachelor’s degree in Business, Marketing, Life Sciences, or related field

• 5-7 years of experience in Sales and/or Marketing within medical devices or IVD environments (preferred)

• Proven experience in product launches and product lifecycle management

• Strong understanding of market segmentation, positioning, and go-to-market strategy

• Solid analytical and business acumen with ability to translate data into strategy

• Experience working with cross-functional teams including R&D, Sales, and Regulatory

• Excellent communication, presentation, and interpersonal skills

• Ability to manage multiple priorities in a fast-paced, deadline-driven environment

• Strong proficiency in Microsoft Word, Excel, and business tools

• Self-starter with ability to influence without authority across global teams

Benefits

• Opportunity to lead global product strategy and high-impact launches

• Work within an innovative, science-driven organization focused on healthcare advancement

• Exposure to full product lifecycle ownership across international markets

• Strong cross-functional collaboration with global commercial and technical teams

• Career growth in a fast-evolving life sciences environment

• Travel opportunities (approx. 25%) for global collaboration and market engagement

• Dynamic, innovation-focused culture emphasizing learning and development

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1