Field Marketing Senior Lead - South Asia Virtual Events

Accountabilities:

• Develop and execute a comprehensive annual virtual events and webinar strategy aligned with regional business priorities and growth objectives

• Lead the planning and delivery of flagship virtual summits, industry-focused webinars, and cloud-specific event programs across multiple market segments

• Define and implement audience acquisition strategies to maximize registration, attendance, engagement, and pipeline contribution

• Manage integrated promotional campaigns across email marketing, paid digital channels, social media, partner networks, and outbound outreach programs

• Oversee end-to-end event execution including agenda development, speaker management, content planning, localization, logistics, and attendee experience

• Coordinate pre-event rehearsals, recordings, moderation activities, and live event operations to ensure seamless delivery

• Collaborate closely with marketing, sales, product, solution engineering, and partner teams to align event objectives and outcomes

• Monitor campaign performance, attendee engagement, conversion metrics, and marketing-driven pipeline results

• Analyze event effectiveness and audience insights to continuously optimize future programs and improve ROI

• Maintain content quality and relevance across all virtual event initiatives while ensuring a consistent and engaging experience

Requirements:

• 12+ years of progressive B2B marketing experience, including significant expertise in virtual events, webinars, demand generation, or field marketing

• At least 6 years of hands-on experience managing large-scale virtual event programs with measurable business and pipeline outcomes

• Experience within enterprise technology, SaaS, CRM, cloud computing, or related industries strongly preferred

• Deep knowledge of virtual event and webinar platforms such as ON24, Zoom Webinars, Webex Events, or similar solutions

• Strong experience with marketing automation platforms, audience segmentation, registration management, and email campaign execution

• Proven ability to manage paid digital campaigns and optimize event registration performance through measurable marketing investments

• Excellent project management skills with the ability to lead multiple concurrent initiatives across regions and stakeholders

• Strong analytical mindset with experience interpreting campaign data, engagement metrics, and conversion performance

• Exceptional communication, presentation, and stakeholder management capabilities

• Ability to influence senior leaders, drive accountability, and align cross-functional teams around shared objectives

• Strong organizational skills and attention to detail in fast-paced environments

Benefits:

• Competitive compensation package

• Opportunity to lead high-profile marketing programs with significant regional impact

• Exposure to cutting-edge AI, cloud, and digital transformation initiatives

• Flexible work environment with strong support for work-life balance

• Collaboration with experienced marketing, sales, and product leaders

• Access to professional development, learning resources, and career growth opportunities

• Opportunity to influence strategic marketing decisions and pipeline generation efforts

• Inclusive and collaborative workplace culture

• Access to innovative technologies and modern marketing tools

• Participation in large-scale regional and global marketing initiatives

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