The Challenge
Scale a $15M+ media budget across paid, organic, and experimental channels as Director of Growth Marketing. You'll lead an internal team, manage agency partners, and drive incremental revenue growth in a high-velocity, data-driven environment reporting directly to senior growth leadership.
Your Mission
Audit and optimize current paid media spend across all channels; identify quick wins to improve iROAS by 10-15%
Establish baseline reporting framework and performance dashboards for paid search, social, YouTube, and CTV channels
Meet and align with internal paid media team, product, and analytics stakeholders; define Q1 growth priorities and KPIs
Review and reset SLA/KPI agreements with existing SEO/AEO agency partners; identify execution gaps
Hire and onboard 1-2 new paid media specialists; build structured coaching and performance management cadence
Launch 2-3 new channel experiments (e.g., CTV expansion, influencer, affiliate) with MMM/geo-test validation
Improve media efficiency: reduce CPA by 8-12% while maintaining volume through channel optimization and creative testing
Develop 12-month budget plan and incremental growth roadmap with sales/product alignment; forecast revenue impact by channel
KPIs You'll Own
iROAS (Incremental Return on Ad Spend)
Primary efficiency metric across paid channels; target improvement through channel optimization and audience refinement.
Customer Acquisition Cost (CAC) by Channel
Track CPA/CAC trends across paid search, social, YouTube, CTV to identify high-efficiency channels and fund allocation.
Organic Revenue Attribution
Measure SEO/AEO contribution to pipeline and revenue; validate incrementality vs. baseline traffic.
Media Budget Efficiency (Revenue per $1 Spend)
Overall blended ROI across $15M+ annual budget; target 3-4x ROAS depending on industry and product margin.
Team Headcount & Retention
Grow internal paid media team while maintaining >90% retention; track development pipeline and promotion-readiness.
Tools & Stack
Your Team
Your Manager
Senior Growth Leadership / VP Growth
Current Team
Internal paid media team (size TBD); external agency partners for SEO/AEO; cross-functional collaboration with product, analytics, and sales leadership
Growth role: you will hire and scale the internal paid media team as organization expands
The Package
Salary
$150K-$180K base
Variable
Annual discretionary bonus (amount not specified)
Remote
On-site (United States)
Benefits & Perks
Company Intelligence
Jobgether is recruiting on behalf of a partner company. The role targets a high-growth, data-driven B2C or B2B2C organization investing heavily in full-funnel acquisition across paid, organic, and experimental channels. The company operates a fast-paced environment with direct access to senior growth leadership.
Culture
Data-driven, fast-paced, hands-on execution culture with direct collaboration across product and analytics teams
Is This Role For You?
- You've managed $15M+ annual media budgets and obsess over iROAS and CAC efficiency
- You're equally comfortable in spreadsheets analyzing incrementality as you are leading team strategy sessions
- You've hired, coached, and scaled high-performing paid media teams while staying hands-on in campaign optimization
- You thrive in fast-paced, data-driven environments where you own revenue impact end-to-end
- You're proactive, self-directed, and comfortable translating complex data into clear, actionable insights for non-technical stakeholders
- You need remote flexibility-this is on-site only
- You prefer pure strategy over hands-on execution; this role demands both
- You lack measurable experience scaling large-scale media budgets or managing paid media teams at a director level
- You don't have 3+ years of leadership experience or proven track record owning P&L and hiring decisions
Interview Process
Initial Screen
Jobgether recruiter confirms growth marketing background, $15M+ budget experience, and on-site fit
Growth Marketing Deep Dive
Hiring manager reviews media optimization strategy, team-building philosophy, and incrementality testing experience
Case Study / Strategy Discussion
Walk through a past campaign; discuss budget allocation, channel mix, and how you'd approach optimization
Leadership & Cross-Functional Interview
Meet with VP Growth, Product, and Analytics stakeholders to assess collaboration style and strategic alignment
Final Discussion
Compensation, role expectations, timeline, and team composition review with senior leadership
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.