Director Marketing, Radiology - CT & Xray

Accountabilities

• Lead and execute the US and Canada growth strategy for the CT and X-ray radiology portfolio, with a focus on customer adoption, commercial activation, and market growth.

• Develop annual marketing strategies and execute integrated plans in partnership with product managers, marketing colleagues, and commercial stakeholders.

• Build and deliver integrated marketing programs spanning campaigns, events, demand generation, and digital channels.

• Generate qualified leads through customer-focused content and channel strategies across SEM, email, social media, inside sales, events, and other relevant platforms.

• Develop a deep understanding of customer, staff, patient, and clinical needs and translate those insights into differentiated campaigns and compelling customer outcomes.

• Position CT and X-ray solutions effectively by developing customer-centric value propositions, messaging, and content tailored to regional decision-makers.

• Adapt global marketing materials and create US and Canada-specific content where regional customer needs require differentiated approaches.

• Collaborate with cross-functional teams to design and execute impactful global and regional trade show experiences and customer engagement initiatives.

• Partner with commercial teams on strategic initiatives and targeted market plays that support portfolio growth and customer acquisition.

• Establish and monitor marketing KPIs, assess performance, and continuously optimize initiatives using a lean, outcomes-focused approach.

• Train and enable commercial teams on portfolio value propositions, competitive intelligence, customer insights, and messaging.

• Identify opportunities for innovation in healthcare portfolio marketing and turn new ideas into high-impact, measurable execution.

Requirements

• Bachelor’s degree in Marketing, Engineering, Science, Business, Healthcare, or a related field.

• Experience leading and executing positioning, digital marketing, and go-to-market strategies that deliver measurable customer and business results.

• Experience developing compelling customer-centric value propositions, marketing content, and commercialization strategies.

• 3+ years of experience in marketing, sales, or product management within healthcare, medical technology, or technology solutions is preferred.

• Meaningful exposure to imaging technology and/or nuclear medicine within the medical technology sector is preferred.

• Strong expertise in market insights, customer understanding, portfolio commercialization, and brand development.

• Demonstrated success operating in complex, fast-moving, and highly dynamic environments.

• Strong interpersonal, leadership, written, and verbal communication skills, with the ability to influence diverse stakeholders.

• Proven ability to analyze and resolve problems, lead programs and projects, and effectively plan, document, market, and execute initiatives.

• Established project management capabilities and the ability to manage multiple priorities in a collaborative, cross-functional environment.

• Demonstrated creativity and innovation in healthcare portfolio marketing, with the ability to co-create ideas and translate them into effective execution.

• An MBA or equivalent advanced degree in Marketing or a related field is preferred.

• Residence near Milwaukee or Chicago may be preferred.

• Candidates must be legally authorized to work in the United States; employment visa sponsorship is not available for this position.

Benefits

• Competitive annual salary: $145,600-$218,400 for U.S.-based positions, with the final offer determined by factors including skills, qualifications, experience, and location.

• Performance-based compensation: Eligibility for additional incentives, which may include cash bonuses and/or long-term incentives.

• Healthcare coverage: Medical, dental, and vision benefits.

• Retirement savings: 401(k) plan with opportunities for employee and employer contributions.

• Insurance benefits: Life, disability, and accident insurance.

• Paid time off: PTO to support personal needs and work-life balance.

• Professional development: Career development opportunities and access to a challenging, innovation-focused healthcare technology environment.

• Tuition support: Tuition reimbursement opportunities.

• Remote work: The position is designated as remote.

• Inclusive culture: An environment that values diverse perspectives, collaboration, integrity, innovation, and individual contributions.

• Relocation: Relocation assistance is not provided.

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