Director, Growth Marketing (Demand Growth)

Accountabilities:

• Develop and execute a comprehensive demand generation strategy aligned with business growth, pipeline, and revenue objectives.

• Build and manage integrated multi-channel campaigns across email, paid media, social, webinars, events, ABM, content syndication, partner marketing, and outbound initiatives.

• Transform solution marketing content and messaging into engaging campaigns that increase buyer engagement and generate qualified pipeline.

• Design and optimize buyer journey programs that educate prospects, nurture demand, and accelerate movement through the sales funnel.

• Partner closely with Sales and Revenue teams to improve lead quality, inquiry-to-opportunity conversion, pipeline velocity, and overall GTM alignment.

• Develop and optimize Account-Based Marketing programs using 6sense, intent data, and account-level insights to drive engagement and conversion across target accounts.

• Manage and improve lead scoring, routing, nurturing, and campaign automation through Salesforce and Pardot (Marketing Cloud Account Engagement).

• Monitor campaign performance, attribution, funnel metrics, and marketing ROI through executive dashboards and actionable reporting.

• Drive continuous optimization through A/B testing, experimentation, personalization, and data-driven decision-making.

• Build, mentor, and lead a high-performing demand generation team while establishing a culture of accountability, innovation, experimentation, and execution.

• Establish scalable and measurable demand generation processes that improve campaign production speed, effectiveness, and predictability.

Requirements:

• Hold a Bachelor’s degree in Marketing, Business, Communications, or a related field; an MBA is preferred.

• Bring 12-15+ years of experience leading B2B Demand Generation or Growth Marketing functions, ideally within enterprise technology organizations.

• Demonstrate a proven track record of building and scaling demand generation programs that generate qualified pipeline and contribute directly to revenue growth.

• Have experience marketing AI, Data, Cloud, Engineering Services, Digital Transformation, SaaS, Consulting, or other complex technology solutions.

• Possess a strong understanding of enterprise B2B buying committees, long sales cycles, complex customer journeys, and revenue-focused marketing.

• Demonstrate expert-level experience with Salesforce CRM, Pardot (Marketing Cloud Account Engagement), 6sense, and Amplemarket.

• Have strong expertise in multi-channel demand generation, Account-Based Marketing, marketing automation, campaign attribution, intent data, lead scoring, lead nurturing, and performance analytics.

• Bring strong analytical and problem-solving skills, with the ability to connect marketing activity and performance to pipeline, conversion, and revenue outcomes.

• Demonstrate excellent leadership, stakeholder management, communication, and cross-functional collaboration skills.

• Experience with advanced marketing analytics, AI-driven campaign optimization, personalization, partner marketing, content syndication, webinar platforms, or digital advertising is a plus.

• Familiarity with Revenue Operations processes, GTM alignment, and marketing automation or Salesforce ecosystem certifications is desirable.

• Be a strategic, growth-oriented, customer-focused leader who thrives in fast-paced environments and brings a strong bias toward experimentation, innovation, and execution.

Benefits:

• Annual compensation of INR 3,500,000-4,000,000.

• Fully remote work arrangement from India.

• Full-time employment with significant ownership over demand generation strategy and revenue growth.

• Opportunity to build and scale a modern, data-driven demand generation function within an enterprise technology environment.

• Leadership opportunity to build, mentor, and develop a high-performing growth marketing team.

• Exposure to advanced marketing technologies and platforms including Salesforce, Pardot, 6sense, Amplemarket, intent data, and AI-driven optimization.

• Opportunity to collaborate closely with Sales, Marketing, and Revenue teams and directly influence pipeline, conversion, and business outcomes.

• Interview process consisting of two rounds of discussion.

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