Director, Field Marketing

Accountabilities:

• Develop and lead the North America field marketing strategy focused on pipeline generation, revenue growth, and territory expansion across multiple business segments.

• Manage and mentor field and channel marketing teams, fostering accountability, collaboration, and performance excellence.

• Align closely with sales leadership to ensure field programs support pipeline priorities, account coverage strategies, and revenue objectives.

• Design and execute integrated field programs including executive dinners, roadshows, conferences, webinars, roundtables, and bespoke customer events.

• Build and strengthen co-marketing initiatives with alliance partners, distributors, VARs, and channel organizations to drive indirect pipeline growth.

• Establish and monitor cost-per-opportunity (CPO) benchmarks and performance metrics to optimize marketing investment efficiency.

• Partner with SDR, ABM, digital, and demand generation teams to create coordinated pre-event and post-event engagement strategies.

• Analyze campaign and event performance data, delivering actionable insights and recommendations to leadership teams.

• Oversee regional field marketing budgets, ensuring strategic allocation of resources toward high-impact initiatives with measurable ROI.

• Represent the field marketing function during pipeline reviews, strategic planning discussions, and cross-functional collaboration efforts.

Requirements:

• 8+ years of B2B field marketing experience, including leadership responsibilities in high-growth SaaS or cybersecurity environments.

• Proven success driving measurable pipeline and revenue impact through field marketing and integrated demand generation programs.

• Strong expertise in pipeline-focused marketing strategies, event ROI analysis, SDR alignment, and budget optimization.

• Experience managing partner and channel marketing programs, including MDF utilization, co-branded initiatives, and indirect pipeline attribution.

• Ability to lead cross-functional collaboration across sales, demand generation, ABM, product marketing, and channel teams.

• Demonstrated experience managing and developing high-performing marketing teams.

• Strong understanding of enterprise marketing motions across multiple customer segments including enterprise, mid-market, commercial, and customer expansion programs.

• Excellent communication and presentation skills with the ability to translate technical cybersecurity concepts into compelling field campaigns.

• Proficiency with Salesforce and marketing attribution tools for pipeline tracking and campaign measurement.

• Highly organized with the ability to manage multiple stakeholders, regions, and initiatives simultaneously.

• Experience in cybersecurity, DevSecOps, ABM environments, or federal/public sector marketing is considered a strong advantage.

• Willingness to travel up to 40% for events, meetings, and industry engagements.

Benefits:

• Competitive base salary ranging from $211,000 to $235,000 annually

• Potential eligibility for equity or stock option packages

• Comprehensive medical, dental, and vision insurance for employees and families

• Flexible vacation and generous parental leave policies

• Fully remote work environment with strong work-life balance

• Career growth and leadership development opportunities

• Collaborative, innovative, and inclusive company culture

• Exposure to cutting-edge cybersecurity technologies and industry-leading initiatives

• Opportunity to work alongside highly experienced cybersecurity and technology professionals.

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