Director, Customer Marketing & Intelligence

Accountabilities:

• Define and lead the overarching strategy for the end-to-end customer lifecycle, aligning marketing, sales, and customer success efforts with growth and retention objectives.

• Build and scale AI-driven, multi-channel lifecycle programs across onboarding, activation, retention, and expansion to improve customer lifetime value.

• Oversee segmentation strategies and personalized engagement programs designed to increase conversion, engagement, and long-term retention.

• Establish and manage core KPIs, dashboards, and experimentation frameworks to continuously measure and optimize customer journey performance.

• Partner with Product and MarTech teams to design scalable automation systems, predictive models, and next-best-action frameworks.

• Lead cross-functional initiatives that reduce friction across handoffs and improve the overall customer experience across all touchpoints.

• Represent lifecycle marketing strategy at executive level, driving alignment and influencing strategic priorities across the organization.

• Mentor and develop a high-performing team, fostering a culture of experimentation, data-driven decision-making, and continuous improvement.

Requirements:

• 7-12+ years of experience in lifecycle marketing, growth marketing, CRM, or customer marketing within SaaS, marketplace, or high-growth digital environments.

• Strong expertise in data-driven marketing, customer analytics, and experimentation frameworks with a proven ability to translate insights into action.

• Demonstrated success improving key customer metrics such as retention, lifetime value, activation, and conversion.

• Deep experience across omni-channel marketing systems including email, SMS, in-app messaging, push, and automation platforms.

• Proven leadership experience managing and scaling high-performing marketing or lifecycle teams.

• Strong technical fluency with marketing automation tools, CRM systems, and AI/ML-driven lifecycle technologies (e.g., churn prediction, propensity modeling).

• Ability to operate as both a strategic leader and hands-on operator in fast-paced, evolving environments.

• Excellent communication and stakeholder management skills, with experience influencing executive-level decisions.

• Bachelor’s degree or equivalent practical experience in marketing, analytics, business, or related fields.

Benefits:

• Competitive salary range: $122,000, $165,000 USD plus bonus and equity participation

• Equity in a high-growth, venture-backed company

• Comprehensive healthcare coverage (medical, dental, vision, disability, life insurance)

• 401(k) retirement savings plan

• Flexible, unlimited PTO policy

• Paid parental leave

• Monthly technology and equipment reimbursement

• Fully remote and globally distributed work environment

• Strong culture of innovation, experimentation, and continuous learning

• Opportunity to shape high-impact customer lifecycle strategy at scale.

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