Customer Experience Marketing Manager

Accountabilities:

• Develop and execute customer lifecycle and journey marketing strategies across acquisition, onboarding, engagement, retention, renewal, and advocacy stages.

• Design and optimize multi-channel campaigns, nurture programs, and customer communications that improve engagement, education, retention, and loyalty.

• Build and manage campaign plans, timelines, messaging frameworks, content needs, and execution roadmaps to ensure consistent delivery across initiatives.

• Partner cross-functionally with Growth, Sales, Product, Customer Success, Operations, and BI teams to align customer communications with business objectives.

• Lead and support customer advocacy programs, including testimonials, referrals, ambassador initiatives, and peer engagement activities.

• Define, track, and analyze key performance metrics across customer marketing programs to measure impact and inform optimization strategies.

• Identify opportunities to improve segmentation, messaging, timing, and customer touchpoints to enhance the overall customer experience.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, Health Administration, or a related field.

• 8+ years of experience in B2B marketing, customer lifecycle marketing, growth marketing, customer success marketing, or marketing operations.

• Proven experience designing and executing multi-touch campaigns, lifecycle programs, or customer engagement initiatives.

• Strong understanding of customer journey strategy, segmentation, messaging, and performance measurement.

• Demonstrated ability to independently manage programs from strategy through execution, including planning, stakeholder alignment, and delivery.

• Experience working effectively across cross-functional teams and managing multiple priorities in fast-paced environments.

• Strong analytical skills with the ability to interpret campaign data and customer insights to drive improvements.

• Experience with CRM and marketing automation tools such as Salesforce and HubSpot strongly preferred.

• Excellent communication and writing skills with the ability to translate complex ideas into clear messaging and reporting.

• Self-starter mindset with strong organizational skills, attention to detail, and ability to manage ambiguity.

• Healthcare, SaaS, or value-based care experience is a strong plus.

Benefits:

• Flexible remote work environment with the ability to work from home.

• Comprehensive health, dental, and vision insurance, with significant employer contribution.

• Generous paid time off, including holidays, volunteer days, and additional leave policies.

• Paid parental leave to support new parents.

• Retirement savings plan with company matching contributions.

• Stock options as part of the total compensation package.

• Sabbatical program and educational assistance opportunities for long-term growth.

• Mission-driven work environment focused on improving healthcare outcomes and strengthening primary care systems.

• Inclusive and collaborative culture that values diversity, equity, and belonging.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1