Channel Marketing Manager

Accountabilities

• Develop and execute integrated partner marketing strategies across VARs, distributors, OEMs, and strategic alliances to drive pipeline and revenue growth.

• Plan and manage joint go-to-market campaigns, co-branded initiatives, and demand generation programs aligned with business objectives.

• Oversee MDF planning, allocation, execution, and ROI tracking to maximize partner marketing investments.

• Lead and coordinate partner events, webinars, trade shows, and field marketing activities including logistics, budgeting, and follow-up.

• Collaborate closely with Channel Sales, Product Marketing, Sales, and Demand Generation teams to ensure alignment and execution excellence.

• Build strong relationships with partner marketing stakeholders to enhance engagement and program effectiveness.

• Create and maintain partner-facing content, toolkits, and sales enablement materials to support partner success.

• Track and analyze campaign performance, pipeline contribution, MQLs, and ROI, providing actionable insights to leadership.

• Maintain accurate reporting in Salesforce and marketing platforms to ensure visibility into partner-driven performance.

Requirements

• 5+ years of B2B marketing experience, including at least 2+ years in channel, partner, or alliance marketing roles.

• Experience working with VARs, distributors, OEMs, or strategic technology ecosystems.

• Proven ability to design and execute integrated demand generation campaigns across digital, events, and field marketing channels.

• Strong experience managing MDF programs, marketing budgets, forecasting, and ROI analysis.

• Familiarity with Salesforce and marketing automation platforms.

• Excellent project management skills with the ability to manage multiple priorities simultaneously.

• Strong communication, presentation, and stakeholder management abilities.

• Analytical mindset with the ability to measure performance and optimize programs based on data.

• Experience in cybersecurity, SaaS, or enterprise software environments is a plus.

• Understanding of channel sales motions and partner-driven growth models preferred.

Benefits

• Competitive base salary with performance-based incentives

• Comprehensive medical, dental, and vision insurance

• 401(k) retirement savings plan

• Paid time off, holidays, and flexible work arrangements

• Remote-first work environment within the United States

• Professional development and learning opportunities

• Exposure to global partner ecosystems and enterprise technology markets

• Collaborative, high-growth environment focused on innovation and impact

• Opportunity to work with leading technology partners and large-scale channel programs

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