Channel Marketing Manager, Commercial

Accountabilities:

• Own and develop the US commercial channel marketing strategy, including long-term vision, annual planning, and execution across industrial and automotive distribution channels.

• Build and implement strategies for mid-market commercial accounts where no established framework currently exists, creating scalable growth models.

• Drive alignment between sell-in strategies to distributors and pull-through demand generation with end users to maximize sales velocity.

• Lead SKU assortment planning, packaging strategy, and channel-specific product portfolio optimization.

• Design and execute account-based activation plans in partnership with sales, brand, and digital teams, securing internal alignment and investment approval.

• Represent the commercial channel in distributor meetings, trade shows, and sales engagements as a credible subject matter expert.

• Strengthen internal commercial marketing capability by educating and influencing cross-functional stakeholders on channel dynamics.

• Manage external partners and agencies responsible for channel campaigns, activations, and content development from briefing through performance evaluation.

• Collaborate closely with sales teams to ensure execution excellence and shared accountability for growth outcomes.

• Ensure all channel marketing initiatives support revenue growth, margin improvement, and return on investment targets.

Requirements

• 7+ years of experience in channel marketing, distributor marketing, or commercial marketing roles within industrial, automotive, or B2B distribution environments.

• Deep understanding of B2B channel dynamics, including sell-in, sell-through, distributor economics, and end-user demand generation.

• Proven experience working across complex routes to market such as industrial supply, automotive aftermarket, MRO, or related sectors.

• Strong ability to influence cross-functional stakeholders including sales teams, brand leaders, and senior executives.

• Demonstrated success operating in fast-moving, ambiguous environments where strategy must be built and refined over time.

• Strong financial acumen with experience building business cases, managing budgets, and contributing to P&L discussions.

• Excellent communication and relationship-building skills, with the ability to earn trust across both internal teams and external partners.

• Hands-on, execution-oriented mindset with a willingness to take ownership of both strategic and tactical work.

• Bachelor’s degree in marketing, business, or a related field required; MBA is a plus.

• Strong adaptability and problem-solving skills with a proactive, results-driven approach.

Benefits

• Competitive compensation aligned with experience and market benchmarks.

• Performance-based bonus eligibility.

• Comprehensive medical, dental, and vision insurance coverage.

• Retirement savings plan.

• Paid time off and flexible work arrangements.

• Strong culture of belonging, collaboration, and values-driven leadership.

• Learning and development-focused environment with opportunities for career growth.

• High employee engagement and strong organizational pride.

• Opportunity to shape and build a growing commercial channel strategy from the ground up.

• Exposure to cross-functional leadership and high-impact strategic initiatives.

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