Category Marketing Manager, FoodServices

Accountabilities

• Develop and execute category growth strategies by analyzing market trends, operator insights, and competitive dynamics within the foodservice mayonnaise category.

• Translate category and consumer insights into actionable marketing strategies, including product innovation, pricing, and portfolio optimization.

• Lead cross-functional new product development initiatives from concept through commercialization in partnership with R&D, culinary, sales, and operations teams.

• Define product positioning, value propositions, and go-to-market strategies for new and existing offerings.

• Build and execute integrated commercialization plans, including sales tools, promotions, and digital marketing campaigns.

• Partner with digital marketing teams to support lead generation initiatives and evaluate campaign performance and ROI.

• Develop category narratives and product storytelling to support national accounts, distributors, and foodservice operators.

• Support sales enablement through training materials, product education content, and category expertise resources.

• Contribute to portfolio management activities, including SKU rationalization, pricing strategy, and product mix optimization.

• Lead post-launch performance analysis to identify opportunities for continuous improvement and future innovation.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.

• Minimum of 5 years of experience in marketing, category management, product management, or related commercial roles.

• Experience in foodservice, food manufacturing, or B2B food industry environments is required.

• Strong understanding of category management principles, portfolio strategy, and data-driven marketing approaches.

• Proven experience leading cross-functional product development and commercialization initiatives from concept to launch.

• Strong analytical skills with the ability to interpret market data, customer insights, and financial impacts.

• Excellent communication, storytelling, and presentation skills, with the ability to influence internal and external stakeholders.

• Experience supporting sales teams through enablement tools, training content, and customer-facing materials.

• Strong project management, organizational, and prioritization skills in a fast-paced environment.

• Ability to work collaboratively across multiple functions while driving independent ownership of category initiatives.

• Experience with national accounts, distributors, or large foodservice operators is a strong advantage.

Benefits

• Competitive base salary ranging from $104,154 to $136,153.50 USD, depending on experience and qualifications.

• Annual bonus eligibility based on performance and incentive program terms.

• Comprehensive medical, prescription, dental, and vision coverage starting on the first day for eligible employees.

• 401(k) retirement plan with company matching contributions.

• Profit-sharing opportunities.

• Paid vacation, sick leave, and holidays.

• Employee assistance programs and engagement initiatives.

• Opportunities for career growth within a dynamic, innovation-driven environment.

• Exposure to large-scale national accounts and industry-leading foodservice operations.

• Inclusive workplace culture focused on diversity, collaboration, and continuous improvement.

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