B2B Marketing Manager

Accountabilities:

This role is responsible for building and executing integrated B2B marketing strategies that directly support sales performance and revenue growth. You will translate commercial priorities into structured marketing plans and lead initiatives that strengthen positioning and demand generation impact.

• Develop and execute quarterly and annual B2B marketing strategies aligned with sales objectives and pipeline priorities

• Design and implement multi-channel demand generation programs including digital campaigns, webinars, events, and account-based marketing initiatives

• Partner closely with Sales to align messaging, target accounts, and pipeline acceleration strategies

• Lead the development of positioning, messaging frameworks, and value propositions tailored to B2B healthcare audiences

• Create and maintain sales enablement assets such as presentations, case studies, pitch materials, and product collateral

• Collaborate with digital marketing teams to optimize lead generation, nurturing, and conversion performance

• Define KPIs, track campaign effectiveness, and report on pipeline contribution, ROI, and overall marketing impact

• Continuously optimize programs using data-driven insights and market feedback

Requirements: The ideal candidate brings strong experience in B2B marketing within complex or regulated industries, with a proven ability to support sales organizations through strategic marketing programs. You are both strategic and execution-focused, with strong storytelling and analytical capabilities.

• Bachelor’s degree in Marketing, Business, or related field

• 5+ years of experience in B2B marketing, ideally within healthcare, medical devices, or regulated industries

• Proven success in driving pipeline and revenue impact through integrated marketing programs

• Strong experience in messaging development, positioning, and go-to-market strategy

• Demonstrated ability to collaborate effectively with sales and cross-functional teams

• Experience with demand generation, ABM, and multi-channel campaign execution

• Strong analytical mindset with ability to track KPIs and optimize performance based on data

• Excellent communication, storytelling, and stakeholder management skills

• Commercial awareness and understanding of sales cycles and customer decision journeys

Benefits:

• Competitive base salary aligned with experience and market benchmarks

• Eligibility for annual performance-based bonus program

• Comprehensive health, dental, and vision insurance coverage

• 401(k) retirement plan with company contribution and matching

• Generous paid time off including vacation, sick leave, and paid holidays

• Paid volunteer time to support community engagement

• Wellbeing programs supporting physical and mental health

• Collaborative and mission-driven work environment focused on innovation and impact

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1