The Challenge
JLL's Project & Development Services and Property Management divisions need a strategic marketing leader to shape multi-year growth across two massive business lines. You'll own positioning, demand generation, and brand elevation for one of the world's largest real estate services firms.
Your Mission
Audit current marketing infrastructure, technology stack, and team capabilities across PDS and Property Management to identify gaps and consolidation opportunities
Establish baseline KPIs and reporting framework with leadership alignment on what success looks like for pipeline, conversion, and brand metrics
Develop 12-month integrated marketing roadmap translating business goals into specific demand generation, content, and positioning initiatives
Build cross-functional steering committee with Sales, Product, Operations leads to align marketing investment and execution priorities
Launch integrated demand generation engine across digital, ABM, content, and events that moves qualified pipeline and improves conversion velocity
Refresh market positioning and messaging architecture for both business lines with validated competitive differentiation
Implement marketing technology and governance framework enabling real-time performance visibility and ROI reporting to C-suite
Scale marketing team capabilities through hiring and L&D to support execution across global geographies and multiple customer segments
KPIs You'll Own
Pipeline Contribution
Revenue influenced by marketing campaigns as percentage of total pipeline generated by PDS and Property Management.
Conversion Velocity
Average time from marketing-qualified lead to closed deal, tracking improvement across segments and geographies.
Brand Awareness & Perception
Share of voice, aided awareness, and consideration metrics vs. competitors in target buyer segments.
Marketing Efficiency Ratio
Revenue generated per marketing dollar spent, benchmarked against industry standards and historical performance.
Campaign ROI
Cost per qualified lead and cost per closed deal across demand generation channels and campaigns.
Tools & Stack
Your Team
Your Manager
Chief Marketing Officer or SVP of Marketing
Current Team
Unknown size; likely includes demand generation specialists, content marketers, digital marketers, product marketing managers, and analytics roles across global regions
Backfill and expansion - you'll be building out capability to support two large business lines
The Package
Salary
$180K-$240K base
Variable
Likely 20-30% performance bonus tied to pipeline and brand metrics
Equity
Possible restricted stock units or equity component given director-level role at large public company
Remote
On-site in New York, NY; likely some travel required for cross-regional leadership and client engagement
Benefits & Perks
Company Intelligence
JLL is a Fortune 500 real estate services and investment management firm with operations in 80+ countries. Project & Development Services and Property Management are two of their largest revenue-generating divisions. They're a mature, global enterprise navigating digital transformation and need marketing leadership to drive growth and market positioning.
Founded
1956
Team Size
100000
Funding
Public (NYSE: JLL)
Customers
Enterprise real estate developers, institutional investors, corporate tenants, government agencies
Culture
Large, matrixed organization with strong client service focus; fast-moving in pockets, slower in others
Is This Role For You?
- You've run portfolio or multi-product marketing at enterprise B2B scale and have deep demand generation experience with proven pipeline impact
- You thrive in complex, matrixed organizations and can influence across Sales, Product, Operations, Finance without direct authority
- You're equally comfortable with strategy and execution-you can build the roadmap AND roll up your sleeves on campaign performance
- You have 12+ years marketing experience with 5+ years at director level, managing teams of 8+ people and budgets of $5M+
- You need full remote work or significant flexibility-this is on-site in NYC with executive presence expectations
- You're looking for a quick turnaround exit or don't have appetite for 18-24 month transformational work
- You're uncomfortable with ambiguity, messy cross-functional dynamics, or pushing back on executive assumptions to drive better outcomes
- You lack experience with analytics, performance measurement, and connecting marketing activity to revenue impact
Interview Process
Recruiter Screening
Background check on portfolio marketing experience, team leadership scale, and enterprise B2B marketing chops.
Hiring Manager (CMO or SVP)
Deep dive on marketing strategy experience, how you've handled multi-business line complexity, and your philosophy on demand generation.
Cross-Functional Panel
Meeting with Sales leadership, business line executives (PDS, Property Management), and potentially Finance to assess collaboration fit.
Executive Interview
Conversation with C-suite stakeholder to discuss vision, transformation priorities, and strategic alignment.
Case Study or Presentation
Likely asked to present marketing strategy recommendations based on JLL's market position and competitive landscape.
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.