[Remote] Marketing Director, Rosetta Stone

Note: The job is a remote job and is open to candidates in USA. IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a Marketing Director for Rosetta Stone. In this role, you will be responsible for devising creative marketing strategies to drive customer acquisition and retention, overseeing various marketing efforts across channels, and leading B2B marketing initiatives for Rosetta Stone for Enterprise.

Responsibilities

Work with executive leadership and marketing leaders to develop marketing strategies to achieve our customer acquisition goals and secure Rosetta Stone’s position as the market leader for the long-termRefine and build out Rosetta Stone’s brand narrative and positioning to appeal to a broad range of consumersOversee the integration of our marketing efforts across channels, working with marketing team leads to ensure consistency throughout customer touchpoints including: brand advertising, digital marketing, product marketing, email marketing, social media, influencer marketing, affiliate marketing, public relations, SEO, and moreOwn the pricing and promotion strategy, ensuring cohesion across marketing channels and continually testing and optimizing these strategies over timeLead go-to-market planning for new product and feature launches, coordinating both external and internal communicationsDevise and implement marketing strategies localized for key international markets to grow our global customer baseManage and mentor a small team of marketing generalists and email marketers, with opportunity to add headcountRosetta Stone for Enterprise: Lead our B2B marketing efforts, with a focus on developing compelling product messaging and materials, and lead generation and lead nurture strategies Skills

BA/BS degree12+ years of consumer brand marketing and/or integrated marketing experience, including experience leading and driving overarching marketing strategy5+ years of people management experience, including managing other people managersStrategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them. You don't fall back on doing what's always been done, but consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resourcesWritten communication: You are an exceptional writer and editor who knows how to clearly communicate a message, cut through the noise, and make every word countYou get things done: You're a self-starter, detail- and deadline-oriented, organized, and adaptable. You have the ability to manage complex, cross-functional projects and rally stakeholders around a common goalInterpersonal skills: You have excellent verbal communication skills and can effectively communicate opportunities, challenges and solutions to leadership and cross-functional partnersTeam management: You are both an effective coach and a team player, willing to roll up your sleeves and get into the weeds when needed; you hold team members to high standards while enabling them to take ownership of their workB2B or enterprise marketing experience is a plus Company Overview

At IXL Learning, we are passionate about improving learning for all. It was founded in 1996, and is headquartered in San Mateo, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.ixl.com/. Company H1B Sponsorship

IXL Learning has a track record of offering H1B sponsorships, with 2 in 2026, 31 in 2025, 60 in 2024, 28 in 2023, 17 in 2022, 12 in 2021, 20 in 2020. Please note that this does not guarantee sponsorship for this specific role.