The Challenge
Insurify is a $130M-funded MIT FinTech unicorn reshaping insurance comparison with AI. You'll own SEO content strategy that drives qualified organic traffic across traditional search, AI-optimized, and generative search experiences in a $1.3T market.
Your Mission
Master Insurify's content stack and SEO tools; conduct initial keyword research for 2-3 high-priority insurance comparison verticals
Publish 15-20 optimized content pieces following AIO/GEO best practices and internal editorial standards
Establish baseline organic performance dashboard (traffic, rankings, CTR, AI visibility) and identify top 5 optimization opportunities
Develop scalable content outline templates for writers that balance traditional SEO, AI comprehension, and LLM-friendly formatting
Drive 30%+ growth in qualified organic traffic to key transactional landing pages quarter-over-quarter
Build and execute full competitive content gap analysis; create roadmap for 50+ new high-intent insurance comparison articles
Optimize 75+ existing content pieces for on-page SEO, AI indexing, and generative search visibility; track ranking lift
Own quarterly SEO strategy reviews with leadership; present data-driven recommendations for algorithm changes and market shifts
KPIs You'll Own
Organic Traffic Growth
Month-over-month percentage increase in qualified organic visitors to insurance comparison and transactional pages.
Keyword Rankings (Top 10 & Top 3)
Track ranking positions for target keywords; measure percentage of keywords in top 10 and top 3 positions.
Click-Through Rate (CTR)
Percentage of search impressions resulting in clicks; optimize title tags and meta descriptions to lift CTR.
AI Search Visibility
Presence and ranking in AI-powered search results (ChatGPT, Claude, Perplexity); track mentions and visibility lift.
Content Efficiency
Traffic and conversion generated per piece of content published; measure content ROI and inform future production.
Tools & Stack
Your Team
Your Manager
SEO/Editorial Lead or Content Director (not specified)
Current Team
SEO, Editorial, and Product teams (exact headcount not disclosed)
New role or potential backfill
The Package
Salary
$65K-$85K base
Equity
Likely eligible for stock options (FinTech startup with $130M funding)
Remote
On-site in Cambridge, MA office required; hybrid model mentioned but on-site attendance mandatory
Benefits & Perks
Company Intelligence
Insurify is a female-led MIT FinTech startup that uses AI, technology, and product design to revolutionize how millions compare, buy, and manage insurance. Named to Inc. 5,000 (2021-2025), Forbes Fintech 50, and top 100 InsurTech companies. With $130M in funding and MIT alumni founders, the company is targeting a $1.3T insurance market.
Funding
$130M total funding
Customers
Millions of users comparing and purchasing insurance
Culture
Female-led, MIT-pedigree, fast-growing startup with strong leadership experience; culture prioritizes innovation and team alignment
Is This Role For You?
- You have 1-2 years of hands-on SEO, content marketing, or content strategy experience
- You're obsessed with search behavior and understand how both traditional search engines and AI models rank, interpret, and synthesize content
- You can execute independently in ambiguous spaces and stay proactive on algorithm changes and emerging SEO trends
- You're data-driven; you live in Search Console, analytics platforms, and competitive tools to inform every decision
- You want to shape early-stage organic growth strategy at a well-funded, high-growth FinTech company
- You need remote flexibility; on-site Cambridge attendance is non-negotiable
- You lack direct SEO or content marketing experience; this role requires hands-on expertise from day one
- You're risk-averse; the company operates in an ambiguous, rapidly changing AI/search landscape that demands adaptability
Interview Process
Screening Call
Initial conversation to assess SEO background, content strategy experience, and understanding of AI-driven search
Technical SEO Assessment
Likely a case study or audit task; you may be asked to analyze a website's content strategy or identify optimization opportunities
Team Interviews
Meet with SEO/Editorial lead, product team member, and potentially hiring manager; expect deep dives into strategy and collaboration
Final Round
Leadership conversation (possibly CEO or executive); company vision and cultural fit assessment
Interested in this role?
Apply now and hear back within days, not weeks.
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