The Challenge
Hyphen Connect is building an AI-powered crypto search engine that'll reshape how millions discover on-chain data. You'll architect the entire user acquisition playbook from zero to scaled, owning both performance marketing spend and organic growth hacking in a category with massive upside.
Your Mission
Define and validate your core growth channels (paid, organic, referral, community) with initial CAC/LTV benchmarks for the crypto audience
Launch 2-3 high-impact growth experiments (referral mechanics, SEO content pillars, partnership channels) with clear success metrics
Build out the growth stack infrastructure: analytics pipeline, marketing automation, attribution model to support scaling decisions
Establish baseline product-market fit signals and messaging positioning that resonates with Web3 users
Achieve 50K+ activated users with sub-$X CAC and LTV:CAC ratio of 3:1+, proving repeatable unit economics
Scale top 2-3 performing channels to 10-15% MoM growth rate, with documented playbooks for expansion
Launch viral/community-driven growth mechanics (referral, ambassador program, DAO partnerships) contributing 20%+ of new users
Close performance marketing partnerships with 3+ major crypto platforms or media, establishing brand presence in ecosystem
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track blended CAC across channels to ensure efficient, profitable unit economics in crypto market
Lifetime Value (LTV) & LTV:CAC Ratio
Measure user retention, monetization, and sustainability; target 3:1+ LTV:CAC minimum
Monthly Active Users (MAU) & Growth Rate
Core north star; target consistent 10-20% MoM growth with cohort retention tracking
Channel-Level ROAS & Attribution
Measure return on ad spend and organic contribution by source to optimize budget allocation
Onboarding Conversion Rate & Time-to-First-Action
Track drop-off and friction in signup/first search to identify product-growth collaboration opportunities
Tools & Stack
Your Team
Your Manager
Likely CEO or Co-founder
Current Team
Unknown; expect to build growth function from ground up or inherit small team
Likely backfill or new growth hires expected as you scale
The Package
Salary
$180K-$220K base
Variable
Likely performance bonus tied to growth KPIs (10-20%)
Equity
Expect meaningful equity package (0.5-2%+ depending on stage)
Remote
On-site in United States (location TBD)
Benefits & Perks
Company Intelligence
Hyphen Connect is an AI-powered search engine for on-chain and off-chain crypto data. The platform uses natural-language processing to make complex blockchain analysis accessible to mainstream users. Pre-product-market-fit stage with ambitious Web3 TAM.
Culture
Crypto-native, technical, ambitious. Likely fast-paced startup culture with experimentation encouraged.
Is This Role For You?
- You've scaled B2C user acquisition in fintech, crypto, or AI-with proven CAC/LTV discipline across 5+ years
- You thrive owning the entire growth stack: paid channels, organic, viral mechanics, and product collaboration all at once
- You're deeply embedded in the crypto/Web3 ecosystem and understand user behavior, pain points, and distribution channels
- You can analyze complex data, run fast experiments, and pivot based on results without needing hand-holding
- You want equity upside and the autonomy to build a growth function from scratch at a high-potential startup
- You need enterprise sales cycles, long ramp-ups, or a huge existing team-this is scrappy VP-level ownership
- You're not bullish on crypto/Web3 or don't understand the regulatory and market dynamics-you'll struggle with credibility
- You're a specialist in one channel (e.g., only paid ads or only SEO) and can't lead cross-functional growth hacking
- You want guaranteed base salary with zero equity risk or prefer stability over explosive growth potential
Interview Process
Screening Call
15-20 min conversation with recruiter or founder on growth philosophy, crypto experience, and interest in the mission
Growth Case Study / Presentation
Present a 20-30 min case study on a user acquisition campaign or strategy you've led; focus on metrics, learnings, and approach
Founder / CEO Conversation
Deep dive with founding team on vision, product roadmap, and how you'd approach the first 90 days
Growth Strategy Deep Dive
Whiteboard or document-based session: outline your initial growth strategy for the platform, channels, and KPIs
Reference Checks & Close
Calls with 2-3 references from prior roles; offer and equity negotiation
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.