The Challenge
Honeywell is hunting for someone to own vertical marketing strategy across Brazil—building demand generation engines that actually move the needle. You'll shape go-to-market strategy, run ABM campaigns with sales, and prove ROI through every dollar spent.
Your Mission
Define and document region-vertical marketing strategy; secure stakeholder alignment on messaging and positioning
Launch first targeted ABM campaign with sales team against 5-10 key accounts; establish baseline metrics
Audit competitive landscape and customer insights; deliver strategic marketing plan with 6-month roadmap
Set up campaign tracking infrastructure using Global Design Models; establish KPI dashboard for reporting
Execute 3+ integrated vertical campaigns (events, content, partnerships); hit 20%+ engagement rate minimum
Grow qualified pipeline by 30%+ in target vertical; demonstrate impact on sales cycle velocity
Co-manage 2-3 vertical events or partnerships; measure attendance, leads, and cost-per-lead
Deliver monthly performance reports with actionable insights; identify and test 2+ optimization levers
KPIs You'll Own
Pipeline Generated
Total qualified pipeline value attributed to vertical marketing campaigns, tracked monthly.
Cost Per Lead (CPL)
Campaign spend divided by qualified leads; benchmark against industry and previous quarter.
Campaign Engagement Rate
Email open/click rates, content downloads, and event attendance as % of target audience reached.
ABM Account Velocity
Sales cycle length and conversion rate for accounts in ABM programs vs. non-ABM baseline.
Content Performance
Which messaging and materials drive the most engagement; A/B test results and winner themes.
Tools & Stack
Your Team
Your Manager
Sr Manager of Vertical Marketing
Current Team
Lead Marketing Specialist (peer collaboration); shared services Center of Excellence (COE) teams; strategic sales teams
New role or potential backfill for vertical marketing expansion
The Package
Salary
$85K-$110K BRL equivalent
Remote
On-site in Barueri, São Paulo, Brazil (original posting mentions hybrid, but title says ONSITE—clarify during outreach)
Benefits & Perks
Company Intelligence
Honeywell is a Fortune 500 multinational conglomerate specializing in industrial technology, aerospace, and building solutions. They operate globally with deep expertise in high-stakes B2B verticals. This role sits at the center of their Brazil regional growth engine.
Customers
Enterprise industrial, aerospace, and building management clients
Culture
Fast-paced, collaborative, results-driven; they value innovation, customer obsession, and data-backed decision-making
Is This Role For You?
- You've ran ABM or vertical marketing campaigns that moved real pipeline; you can tie spend to outcomes
- You're bilingual (English/Portuguese fluent) and comfortable in a multicultural, matrix org
- You thrive juggling multiple stakeholders—sales, design, operations, senior leadership—and actually enjoy cross-functional work
- You're analytical but creative; you'd rather optimize a campaign based on data than guess
- You need full remote flexibility; this is on-site in São Paulo (clarify with recruiter on actual hybrid % if deal-breaker)
- You're uncomfortable with Portuguese fluency or don't have 3+ years in customer/vertical marketing roles
- You're looking for a solo player role; this is heavily collaborative with sales, operations, and central teams
Interview Process
Phone screen with recruiter
Verify language fluency, seniority level, and customer marketing background (15 min)
Case interview with Sr Manager
Walk through a past campaign: strategy, execution, metrics, learnings (45 min)
Team interview with Lead Marketing Specialist + Sales stakeholder
Discuss ABM approach, collaboration style, and how you'd tackle a real vertical scenario (60 min)
Final conversation with Sr Director or VP
Strategic fit, company mission alignment, and compensation discussion (30 min)
Interested in this role?
Apply now and hear back within days, not weeks.
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