The Challenge
Hello Watt is scaling fast in the energy transition space and needs someone who can write and optimize content that actually ranks and converts. You'll work directly with their Content Manager and SEO lead to own the blog strategy that drives organic growth.
Your Mission
Ship 12-15 optimized blog posts targeting high-intent energy transition keywords with measurable organic traffic
Audit and optimize 20+ existing pages for on-page SEO (meta tags, structure, internal linking)
Build SEO content brief template and workflow that scales across the team
Establish baseline organic traffic, keyword rankings, and content performance dashboard
Increase organic traffic by 40-50% through consistent, SEO-optimized publishing schedule
Achieve first-page rankings for 15+ target keywords in energy/sustainability niche
Create reusable content templates and style guides that reduce revision cycles by 30%
Test and implement 3+ new content formats (video briefs, interactive tools, case studies) that improve engagement
KPIs You'll Own
Organic Traffic
Monthly unique visitors from search engines to content pages
Keyword Rankings
Number of target keywords ranking in top 10 and top 3 on Google
Content Performance
Average time on page, scroll depth, and CTR for published articles
Publishing Velocity
Number of optimized articles shipped per month meeting SEO standards
Tools & Stack
Your Team
Your Manager
Madeleine (Content Manager) and Étienne (SEO Lead)
Current Team
Content team with Content Manager and SEO specialist; you're the dedicated writer
New role to scale content production
The Package
Salary
€24K-€28K base
Remote
On-site, Paris
Benefits & Perks
Company Intelligence
Hello Watt helps French consumers manage energy consumption and transition to sustainable energy through tech-enabled services. They're growing fast in the energy transition space, combining e-commerce, SaaS, and environmental impact.
Team Size
220
Customers
French consumers transitioning to sustainable energy
Culture
Impact-driven, user-focused, humble and honest team culture
Is This Role For You?
- You're genuinely excited about energy/sustainability and can write about it without it feeling like a job
- You understand SEO fundamentals and want to level up (keyword research, on-page optimization, technical SEO basics)
- You can write 1000+ word posts that rank *and* convert—not just listicles
- You're self-directed and can manage your own publishing schedule without constant hand-holding
- You're willing to get hands-on: learn tools, test tactics, iterate based on data
- You treat SEO as checkbox optimization rather than user-first writing
- You need remote flexibility—this is on-site Paris, no negotiation
- You're not comfortable writing about energy, consumption, or sustainability topics
- You expect to just write; you need to own performance metrics and iterate
Interview Process
Initial screening
Conversation with recruiter about SEO knowledge and writing samples
Content test
Write 1 optimized blog post (500-800 words) on an energy/sustainability topic, show SEO thinking
Team interviews
Interviews with Madeleine (Content Manager) and Étienne (SEO Lead) to assess fit and strategic thinking
Offer
Competitive offer with clarity on role scope and growth path
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.