The Challenge
Hach (Veralto's water quality division) needs you to build marketing from scratch for their 45+ Latin American distributors. You're the first dedicated export marketing leader-meaning you'll architect demand generation playbooks, enable channel partners, and directly impact water safety across the region.
Your Mission
Audit current marketing maturity across 10-15 priority distributors; identify tooling gaps and capability needs
Deploy 3-4 localized digital campaigns (adapted from global assets) targeting priority verticals in top 3 markets
Build a distributor marketing enablement toolkit: templates, content library, and campaign brief templates
Establish baseline lead volume and pipeline metrics across export channels
Achieve 40%+ adoption of marketing tools/resources across 45 distributors with documented engagement metrics
Generate 500+ qualified leads from distributor-executed campaigns with >15% conversion to pipeline
Develop and execute 2 regional vertical-focused campaigns (e.g., municipal water, industrial lab testing)
Create quarterly marketing scorecard for Export Leadership Team; present growth strategy recommendations
KPIs You'll Own
Distributor Marketing Adoption Rate
Percentage of 45+ partners actively using Hach-provided marketing tools, assets, and campaigns.
Lead Volume & Cost Per Lead
Total qualified leads generated from digital campaigns and distributor activities; track CPA by market/vertical.
Campaign Engagement & Click-Through Rate
Email open rates, website traffic, and CTR on adapted global campaigns across regional markets.
Pipeline Velocity (Distributor-Sourced)
Deal velocity and win rates for opportunities influenced by your demand generation programs.
Content & Asset Utilization
Downloads/shares of datasheets, digital catalogs, and promotional materials by distributors.
Tools & Stack
Your Team
Your Manager
Export Director, Latin America
Current Team
Part of Latin America Export Team; cross-functional partnerships with U.S. and European teams
New role-you're building the export marketing function from ground zero
The Package
Salary
$85K-$120K base
Remote
Hybrid (based in Bogotá, Colombia; on-site required)
Benefits & Perks
Company Intelligence
Hach, a Veralto company, is a global leader in water quality analysis solutions. They enable water safety for communities and industries worldwide through reliable, innovative testing technologies. Operating across 45+ LatAm distributors, Hach is modernizing its export go-to-market in a rapidly digitizing industry.
Customers
Municipal water utilities, industrial labs, environmental agencies, beverage/pharmaceutical manufacturers
Culture
Purpose-driven (climate + global health), inclusive, collaborative, with focus on professional development
Is This Role For You?
- You've driven demand generation for B2B industrial/scientific products and know how to build channel partner playbooks
- You thrive in greenfield situations-no marketing infrastructure exists, so you'll design processes, tools, and workflows
- You're fluent in Spanish or excited to work across LatAm markets with cultural nuance and local distribution partners
- You can balance global campaign adaptation with local market realities (45 distributors ≠ one-size-fits-all messaging)
- You want visible leadership impact: your strategies directly influence regional revenue and partner growth
- You need a fully resourced, mature marketing department-you're building this role solo initially with matrix support
- You're uncomfortable with on-site/hybrid work in Bogotá; this role requires on-ground presence with 45+ partners
- You lack B2B industrial or channel marketing experience; this isn't consumer marketing or pure digital demand gen
Interview Process
Screening Call
Export Director explores your industrial B2B background, channel marketing experience, and interest in LatAm market
Marketing Case Study
Develop a 90-day demand generation plan for a hypothetical industrial product across 3 LatAm markets
Stakeholder Panel
Meet with Export Director, cross-functional leads (sales, operations), and peer marketing leaders from Veralto
Culture & Vision Fit
Discussion with Latin America leadership on long-term strategy, team dynamics, and career growth expectations
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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