The Challenge
Guardian Life is modernizing how enterprise marketing scales across Salesforce Marketing Cloud, Adobe Experience Cloud, and customer data platforms. You'll architect the MarTech backbone that enables personalized, data-driven engagement for a Fortune 500 insurance company.
Your Mission
Audit current SFMC and Adobe Experience Cloud configurations; identify optimization gaps in email deliverability, domain reputation, and campaign performance
Design and document integration architecture between Guardian's CDP, Seismic, and existing marketing platforms with API specifications and error handling
Establish baseline metrics on email sender reputation, list quality, and campaign engagement across all sending domains
Partner with marketing and engineering teams to create MarTech governance framework aligned with enterprise security and compliance standards
Implement and optimize customer profile unification and identity resolution within the CDP, reducing duplicate profiles by 40%+
Build automated data pipelines for subscriber ingestion, segmentation, and real-time audience orchestration across platforms
Deploy advanced email authentication (SPF/DKIM/DMARC) and sender reputation monitoring; improve deliverability rates by measurable %, reduce spam complaints
Create and deliver technical training program for onshore and offshore delivery teams; establish runbooks for common MarTech workflows and troubleshooting
KPIs You'll Own
Email Deliverability Rate
Percentage of sent emails reaching inbox vs. spam folders; directly tied to sender reputation and domain authentication health.
Campaign Performance Uplift
Lift in open rate, click-through rate, and conversion rate post-optimization of automation journeys and personalization logic.
Integration Uptime
Percentage of time data flows between SFMC, Adobe, CDP, and enterprise systems run without error or manual intervention.
Customer Profile Unification Rate
Percentage of customer records successfully matched and consolidated within CDP to single unified profile.
Time to Implement New Campaign
Days from marketing request to live campaign; reflects scalability and efficiency of MarTech infrastructure.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP or Director of Marketing Technology or Chief Marketing Technologist
Current Team
Distributed onshore and offshore delivery teams supporting SFMC, Adobe, Seismic, and CDP environments
New role to scale MarTech capability and enable field enablement across Guardian's enterprise marketing organization
The Package
Salary
$130K-$160K base
Remote
Hybrid: 3 days/week onsite at Holmdel, NJ; Bethlehem, PA; or New York. 2 days remote.
Benefits & Perks
Company Intelligence
Guardian Life is a Fortune 500 insurance and financial services company with deep enterprise marketing needs. They're modernizing their MarTech stack to support personalized, data-driven customer engagement at scale across multiple business units.
Customers
Enterprise B2B and B2C insurance/financial services customers
Culture
Enterprise-focused; values technical leadership, cross-functional collaboration, governance, and security rigor.
Is This Role For You?
- You've spent 8+ years hands-on with enterprise MarTech platforms (SFMC, Adobe, or similar) and love solving complex data architecture problems
- You're fluent in email deliverability, domain reputation, CDPs, and APIs-not just theory, but real implementation and debugging
- You thrive translating marketing strategy into scalable, secure technology solutions and mentoring distributed teams
- You're excited about AI-driven marketing, agentic automation, and orchestration-and have shipped real projects using these capabilities
- You're comfortable with governance, compliance, and enterprise architectural standards; you see them as enabling innovation, not blocking it
- You're looking for a pure analytics or creative marketing role; this is deep MarTech engineering and data architecture
- You prefer fully remote work; this role requires 3 days/week onsite in NJ, PA, or NYC
- You haven't built or supported enterprise integrations, CDPs, or multi-platform orchestration; entry-level MarTech skills won't cut it here
Interview Process
Initial Screening
Phone call with recruiter or hiring manager to assess MarTech platform experience, integration expertise, and communication style.
Technical Deep Dive
1-2 hour technical interview with MarTech architect or senior engineer. Expect case studies: design a CDP integration, optimize email deliverability, architect an identity resolution flow.
Stakeholder Interview
Conversation with marketing leaders, business stakeholders, or offshore team leads to assess collaboration, leadership, and ability to translate strategy into execution.
Final Round
Meeting with hiring manager (likely VP/Director of MarTech or Chief Marketing Technologist) to align on vision, team dynamics, and cultural fit.
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
More roles like this
Growth Associate
Listenlabs • New York, NY
Gestionnaire de projets marketing sénior
Lightspeedhq • Montreal
GTM Partnerships Manager, AU, SME & Growth
Airwallex • AU - Sydney
Community Growth Manager, Campus
Lovable • San Francisco
Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.