The Challenge
Casas Bahia is Brazil's retail giant reaching 100M+ customers—you'll operationalize their multichannel marketing engine across email, SMS, push, and WhatsApp. Own the technical execution of campaigns and customer journeys while scaling their Salesforce Marketing Cloud infrastructure.
Your Mission
Master Journey Builder and Automation Studio: Build 10+ production journeys with conditional logic and multi-touch sequencing
Develop SQL fluency: Write segmentation queries for 5+ data hygiene and audience refinement projects
Establish platform governance: Standardize Data Extension naming conventions, folder structure, and template organization across all business units
Execute first 20+ multichannel campaigns: Launch email, SMS, and push campaigns meeting open rate, CTR, and deliverability benchmarks
Lead Data Extension architecture: Design and maintain 50+ production DEs with proper modeling and documentation standards
Expand channel operations: Implement and operationalize WhatsApp and SMS automations, achieving 15%+ uplift in channel performance metrics
Own campaign analytics: Build 8+ operational dashboards in Power BI tracking campaign health, segment performance, and channel ROI
Scale integrations: Support 3+ Data Warehouse/Data Lake integration projects with validation and quality assurance
KPIs You'll Own
Campaign Performance Baseline
Track open rate, click-through rate (CTR), and deliverability across all multichannel campaigns by segment and business unit
Journey Completion Rate
Monitor journey abandonment, step-through rates, and conversion outcomes for active automations in Journey Builder
Data Quality Score
Measure accuracy and hygiene of Data Extensions through validation queries and error rate monitoring
Platform Governance Adoption
Track standardization compliance (naming conventions, folder structure, template usage) across all SFMC assets
Tools & Stack
Your Team
Your Manager
Not specified
Current Team
Marketing Operations team (CRM, Growth, Product, BI stakeholders)
New role or backfill unknown
The Package
Salary
R$120K-R$160K base
Variable
PLR/Bônus (discretionary performance bonus)
Remote
100% onsite at Berrini-SP
Benefits & Perks
Company Intelligence
Casas Bahia is Brazil's largest retail conglomerate with 70+ years of history serving 100M+ customers. Operating across furniture, appliances, and consumer goods with massive scale across multiple business units. The group is committed to integrity, customer obsession, and delivering results through simplicity.
Customers
100M+ Brazilians
Culture
Direct, integrity-driven, customer-obsessed, result-oriented with emphasis on simplicity
Is This Role For You?
- You've got hands-on Salesforce Marketing Cloud experience—Journey Builder, Automation Studio, and Data Extensions are second nature
- You're SQL-fluent enough to write segmentation queries independently and debug data issues without senior hand-holding
- You thrive in large, complex environments with multiple business units and love standardizing chaos into scalable systems
- You're detail-obsessed: you document conventions, follow naming patterns, and keep platforms clean—it matters to you
- You need flexibility—this is 100% onsite at Berrini-SP, non-negotiable
- You're looking for a senior architect role—this is mid-level execution with junior growth scope; complex architecture gets handed to seniors
- You want hands-off strategic work—you'll be executing campaigns, building queries, configuring automations daily
Interview Process
Application Review
Resume screening for SFMC experience, SQL proficiency, and multichannel campaign track record
Technical Assessment
SQL coding challenge (segmentation/data hygiene) + SFMC scenario walkthrough (Journey Builder logic, automation design)
Stakeholder Interview
Conversation with CRM/Growth team leads about cross-functional collaboration, communication style, and organizational fit
Leadership Round
Final conversation with hiring manager on growth mindset, problem-solving approach, and onboarding expectations
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.