The Challenge
AVIV (backed by KKR) is reshaping European real estate tech with SeLoger as the flagship brand. You'll own B2B marketing strategy for France's largest residential segment, driving adoption among thousands of real estate professionals while contributing to AVIV's aggressive goal: capture 50% of French residential GMV by 2030.
Your Mission
Audit existing B2B positioning, competitive landscape, and customer insights; define refined go-to-market strategy for SeLoger with clear messaging pillars
Build integrated demand generation roadmap covering digital campaigns, CRM, events, and sales enablement; launch first integrated campaign to test channel mix and attribution
Establish baseline metrics on lead quality, sales conversion, customer acquisition cost (CAC), and lifetime value (LTV) across professional segments
Align with Sales, Product, and broader Marketing team on OKRs and secure buy-in on cross-functional execution model
Drive measurable growth in qualified leads and professional customer acquisition; achieve 15-25% increase in pipeline contribution from B2B marketing campaigns
Launch 2-3 major product initiatives with full go-to-market playbooks (positioning, collateral, sales training, adoption tracking)
Build and activate thought leadership program: 10+ original insights pieces, 3+ webinars, and community engagement metrics showing 30%+ lift in brand sentiment among target professionals
Optimize lead-to-sales handoff process and CRM strategy; achieve 40%+ improvement in sales team adoption and feedback loop velocity
KPIs You'll Own
Pipeline Contribution (€)
Total revenue pipeline directly attributed to B2B marketing campaigns and lead generation activities.
Customer Acquisition Cost (CAC) by Segment
Cost to acquire one paying professional customer (agent, agency, property manager) tracked by customer type.
Lead Quality Score & Sales Conversion Rate
Percentage of marketing-qualified leads (MQLs) converting to sales-qualified leads (SQLs) and closed deals.
Customer Lifetime Value (LTV) & Retention Rate
Average lifetime revenue per professional customer and annual churn/retention rates by cohort.
Campaign ROAS & Attribution
Return on ad spend and multi-touch attribution across digital, events, CRM, and partnerships.
Product Adoption & Feature Usage
Percentage of customers activated on new product launches and tracked feature engagement post-launch.
Brand Awareness & Consideration
Unaided and aided brand metrics among real estate professionals; competitive positioning score.
Tools & Stack
Your Team
Your Manager
Likely C-suite or Chief Commercial Officer (implied from VP seniority and strategic mandate)
Current Team
Small core team (size unspecified) + matrixed access to CRM specialists, events, PR, social media, creative studio
Backfill; core team already exists—you're building on it
The Package
Salary
$120K-$160K base
Variable
Likely 20-30% bonus tied to pipeline and growth targets (standard for VP-level European growth roles)
Remote
On-site, Paris. No flexibility mentioned.
Benefits & Perks
Company Intelligence
AVIV is Europe's leading real estate technology platform, backed by KKR. In France, AVIV operates flagship brands SeLoger, Meilleurs Agents, and Logic-Immo, serving millions of home buyers, sellers, renters—and thousands of real estate professionals. The company is entering a new growth phase with increased local autonomy and accelerated decision-making.
Funding
KKR-backed (private equity)
Customers
Millions of consumers monthly; thousands of real estate professionals (agents, agencies, property managers, developers)
Culture
Ambitious, data-driven, fast-moving. Focus on reshaping a traditional industry with technology and insights.
Is This Role For You?
- You've led B2B marketing or product marketing at a growth-stage B2B SaaS or marketplace (preferably $10M-$100M ARR stage)
- You're comfortable measuring everything: pipeline, CAC, LTV, attribution—and making decisions by data, not instinct
- You love orchestrating cross-functional teams and can influence without direct authority (Sales, Product, Creative, CRM specialists)
- You're energized by strategic positioning and product launches, not just running campaigns
- You speak French or are fluent enough to thrive in a Paris-based role with French colleagues and French customers
- You need remote flexibility or prefer hybrid; this is on-site in Paris only
- You're a tactical execution-only marketer; this role demands strategic thinking and business acumen
- You haven't worked B2B or in complex, multi-stakeholder environments; the maturity bar is high at VP level
- You're not comfortable with rapid iteration and accountability to hard metrics (pipeline, revenue impact)
Interview Process
Initial Screening
Recruiter conversation on B2B marketing background, growth experience, and team leadership
Hiring Manager (CMO or Commercial Lead)
Deep dive on strategy, positioning, competitive landscape knowledge, and real estate / marketplace experience
Case Study / Take-Home
Likely: develop a 90-day B2B marketing plan or positioning strategy for a SeLoger product segment
Stakeholder Panel
Meet with Sales, Product, and cross-functional leaders to assess collaboration fit and strategic alignment
Final Executive Interview
Chat with C-suite sponsor (CFO, Chief Commercial Officer) on ambitions and cultural fit
Interested in this role?
Apply now and hear back within days, not weeks.
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