The Challenge
Groupe Figaro is building its customer data backbone—a unified CDP to orchestrate campaigns across its premium media portfolio. You'll own the data strategy and campaign automation that drives lifetime value for prospects across Madame Figaro, Le Figaro, and beyond.
Your Mission
Launch weekly campaign cycles with proper segmentation, tracking KPIs (open rate, conversion, revenue impact)
Map current data silos across business units and identify quick-win integration opportunities
Get hands-on with Selligent platform: build 2-3 test email workflows with A/B segments
Document business requirements for the CDP implementation from stakeholder interviews
Deliver the CDP foundation: customer ID unification logic live across at least 2 data sources
Own data quality—audit and fix segmentation mismatches (matching rates) across the platform
Build 5+ scalable campaign scenarios in the CDP with documented performance baseline
Present data synergy roadmap: consolidate overlapping customer bases and unlock cross-sell opportunities
KPIs You'll Own
Weekly Campaign Performance
Track open rate, click rate, conversion rate, and revenue attributed per campaign segment.
Data Quality Score
Percentage of customer records with complete, validated attributes needed for segmentation.
CDP Adoption Rate
Percentage of business units actively using the new CDP for campaign orchestration.
Customer Lifetime Value (CLV)
Average revenue per segmented cohort over 12 months; measure improvement post-CDP launch.
Opt-in Conversion Rate
Track improvement in the journey from prospect to confirmed email subscriber.
Tools & Stack
Your Team
Your Manager
Head of CRM Marketing (Customer Marketing Director implied)
Current Team
CRM marketing team within the Customer Marketing division; cross-functional with technical/data engineering
New alternance backfill; growing CDP practice
The Package
Salary
€18K-€22K/year (alternance rate)
Remote
Hybrid • Paris (2-3 days onsite typical for alternance)
Benefits & Perks
Company Intelligence
Groupe Figaro is a major French media conglomerate spanning print, digital, TV, and niche publications (Madame Figaro, Le Figaro, etc.). With 2,200+ employees, they're modernizing customer engagement through unified data platforms and sophisticated marketing automation. This role sits at the intersection of marketing operations and data transformation.
Team Size
2200
Customers
Premium consumer media audience; B2C direct relationships
Is This Role For You?
- You're studying marketing, digital marketing, or business with a data lean—and you want real operational experience, not theory.
- You've dabbled with email platforms (Sendinblue, Klaviyo, Mailchimp) or analytics tools and want to level up to enterprise-grade CDP architecture.
- You're obsessed with data quality and enjoy the detective work of finding mismatches, inconsistencies, and synergies in messy customer databases.
- You can juggle ambiguity: CDP projects move fast, requirements shift, and you thrive in that dynamic.
- You expect a pure marketing creative role—this is 60% operations, data work, and project management; copywriting is secondary.
- You're uncomfortable with Excel, SQL basics, or technical documentation; data literacy is non-negotiable.
- You need a stable 9-to-5 with no learning curve; CDP implementations and legacy data systems are inherently messy.
Interview Process
Initial Screen (Recruiter)
15–20 min: Background, marketing experience, motivation for CRM/data work, availability for Sept 2026 start.
CRM Marketing Manager Interview
30–45 min: Deep dive into past campaign work, data thinking, questions about CDP/email platforms, problem-solving scenario (e.g., 'You notice email open rates dropped 20%—how do you debug?').
Data/Technical Stakeholder Chat
20–30 min: Assess comfort with technical concepts, Selligent platform familiarity, and ability to translate between marketing and engineering teams.
Final Round (Department Head + Hiring Manager)
30 min: Culture fit, project ownership mindset, and discussion of first 90 days.
Interested in this role?
Apply now and hear back within days, not weeks.
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