Global Digital Marketing Campaign Specialist (F/M)

ABOUT THE COMPANY

Our client is a global leader in non-invasive diagnostic solutions, recognized for innovation and clinical excellence.

To support its continued growth, we are looking for a Global Digital Marketing Campaign Specialist based in

Paris

YOUR MISSION

The Global Digital Marketing Specialist will manage the development and execution of digital

marketing strategies with a 60% focus on the U.S. market and 40% on other regions globally.

This role will collaborate closely with Marcom, commercial, medical, and US marketing to

ensure consistent and impactful campaigns that drive engagement, lead generation, and brand awareness worldwide.

Your main responsabilities :

• Develop and execute digital marketing campaigns across search paid (SEA), social media (SMA), emails, webinars and other channels.
• Collaborate with marketing, commercial and medical teams to produce educational and promotional content for digital channels.
• Optimize digital channels for lead generation, conversion, and engagement.
• Enrich and clean the opt-in database.
• Collaborate closely with the Website Manager to optimize lead generation and conversion.
• Implement Pardot automatic engagement campaigns in collaboration with the Lead Automation Manager.
• Monitor, analyze, and report on campaign performance and KPI across regions.
• Ensure compliance with regulations and corporate guidelines

YOUR PROFILE

Experience & Education

• Bachelor’s or Master’s degree in Digital Marketing, Communications, or a related field.
• 5+ years of hands-on experience in digital marketing, with a strong track record of creating, managing and optimizing digital campaigns from strategy through execution and performance analysis.
• Proven experience developing multi-channel digital campaigns across paid search (SEA), social media (SMA), email, webinars and other digital channels, with a clear focus on lead generation, engagement and measurable business outcomes.
• Strong experience working with CRM and marketing automation platforms, including Salesforce, Pardot, HubSpot or similar solutions, with the ability to manage and leverage databases, segmentation, lead nurturing and automated engagement campaigns.
• Demonstrated ability to use AI tools and technologies in marketing, both to improve campaign creation and execution and to increase efficiency, personalization, content production and performance.
• Proven experience working in a global and multicultural environment, coordinating campaigns and stakeholders across multiple geographies and time zones.
• Significant experience working with the U.S. market, with a strong understanding of its digital marketing landscape and the ability to adapt global strategies to local market needs.
• Fluent in English, with excellent written and verbal communication skills.

Skills & Competencies

• Strong hands-on expertise in digital campaign creation, execution, optimization and performance measurement.
• Advanced understanding of CRM, marketing automation and analytics platforms, including Salesforce, Pardot, HubSpot, Google Ads, Google Analytics and Power BI.
• Strong expertise in lead generation, lead nurturing, database management and conversion optimization.
• Practical experience leveraging AI in marketing to enhance content, campaign development, targeting, personalization and productivity.
• Ability to translate global marketing objectives into effective, locally relevant digital campaigns, particularly for the U.S. market.
• Proven ability to manage campaigns across multiple channels and markets while maintaining brand consistency and corporate guidelines.
• Basic knowledge of graphic design and WordPress.
• Strong analytical and data-driven mindset, with the ability to monitor KPIs, identify opportunities and turn campaign data into actionable recommendations.
• Excellent project management and cross-functional collaboration skills, with the ability to work effectively with Marcom, commercial, medical, website and regional marketing teams.
• Ability to manage multiple projects and priorities in a fast-paced, international environment with global responsibilities and U.S. market exposure.

What’s in It for You?

• Join a globally recognized innovator in medical technology
• Work to improve the quality of life for patients worldwide
• Dare to be creative