The Challenge
GP Strategies Corporation is a 55-year-old talent transformation leader working with 6,000+ global organizations. You'll architect precision ABM programs that turn enterprise accounts into revenue, blending data strategy with multi-channel execution across their L&D and workforce solutions portfolio.
Your Mission
Map and segment 50+ high-value accounts using firmographic, behavioral, and intent data; build initial account prioritization framework
Set up HubSpot workflows for 3-5 pilot ABM campaigns with email, event, and content syndication touch points
Establish baseline ABM metrics dashboard tracking engagement, pipeline influence, and account progression velocity
Align with Sales and RevOps on account scoring model, cadence, and shared KPIs for Q1 execution
Execute 8-10 full-cycle ABM campaigns across priority accounts with documented pipeline influence and revenue attribution
Optimize HubSpot lead scoring and segmentation based on 6 months of behavioral data; improve email engagement rates by 25%+
Develop and publish 2-3 account-specific content pieces or case studies that directly support buying committee personas
Present quarterly business review with C-suite showing ABM ROI, account progression metrics, and recommendations for scaling
KPIs You'll Own
Pipeline Influenced
Total pipeline value directly attributed to ABM campaigns within 6-month window.
Account Engagement Score
Composite metric tracking email opens, content downloads, event attendance, and digital engagement per target account.
Sales Cycle Acceleration
Days from first ABM touchpoint to opportunity creation vs. baseline non-ABM accounts.
Email Deliverability & Compliance
Open rates, click-through rates, bounce rates, and GDPR/CAN-SPAM compliance across all ABM campaigns.
ABM Program ROI
Revenue closed from ABM accounts divided by total ABM program spend (tools, content, events, ad spend).
Tools & Stack
Your Team
Your Manager
Marketing Director or VP of Marketing (not specified)
Current Team
Cross-functional alignment with Sales, RevOps, and broader Marketing team; likely 1-2 marketing automation peers
New role or backfill—growth initiative to scale ABM across enterprise book
The Package
Salary
$65K-$85K base
Remote
On-site in Colombia
Benefits & Perks
Company Intelligence
GP Strategies Corporation is a 55-year-old talent transformation and learning solutions leader serving 6,000+ organizations globally. With 4,000+ employees across 30+ countries, the company delivers consulting, learning services, and talent technology solutions. Culture centers on performance, respect, fairness, and collaborative achievement.
Founded
1969
Team Size
4000
Customers
6000
Culture
Performance-driven, collaborative, diverse, people-focused, global mindset
Is This Role For You?
- You've run 3-5 full ABM programs end-to-end for enterprise accounts with complex, multi-stakeholder buying committees
- You're fluent in HubSpot or similar marketing automation platforms and understand lead scoring, segmentation, and workflow design
- You love data—you track metrics obsessively, can build dashboards, and make decisions based on intent signals and pipeline influence
- You thrive in cross-functional environments and can translate between Sales, RevOps, and Marketing without friction
- You're curious about ABM measurement frameworks, attribution modeling, and how to prove marketing's impact on revenue
- You've only dabbled in ABM or marketing automation—this role needs 3-5 years of *dedicated* ABM execution, not exposure
- You're uncomfortable with on-site work in Colombia; this is full-time, on-site (no remote flexibility mentioned)
- You view marketing as a creative silo; this role demands alignment with Sales and RevOps, and heavy reliance on data over gut instinct
Interview Process
Initial Screening
Recruiter call to validate ABM experience, HubSpot/Dynamics proficiency, and on-site availability in Colombia.
Portfolio & Case Study Review
Walk through 2-3 ABM campaigns you've owned: account selection logic, targeting strategy, results, and lessons learned.
Technical Deep Dive
Interview with Marketing Automation Lead or RevOps Manager on HubSpot workflows, lead scoring, segmentation strategy, and attribution approach.
Strategy Conversation
Interview with Marketing Director on how you'd approach ABM for GP Strategies' L&D/workforce solutions portfolio; discuss metrics and cross-functional collaboration.
Culture & Leadership
Chat with peer or cross-functional stakeholder (Sales or RevOps) on working style, communication, and fit with their global, performance-driven culture.
Interested in this role?
Apply now and hear back within days, not weeks.
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