The Challenge
FLORA is building an intelligent canvas for the creative class with backing from Redpoint, Menlo, and founders like Justin Kan. You'll be their first growth engineer, designing experiments that drive acquisition and retention for a platform already trusted by Pentagram, Lionsgate, and Nike.
Your Mission
Set up growth tracking infrastructure: establish baseline metrics in PostHog, define activation funnels, and create dashboards for user acquisition channels
Ship 3-5 A/B tests on critical onboarding and feature adoption flows to identify high-leverage conversion opportunities
Build 2 data-informed features that directly improve user activation or retention based on quantitative user behavior analysis
Map and optimize top 3 user acquisition channels; identify which creative industries and use cases are converting best
Reduce time-to-first-value by 30%+ through iterative onboarding and feature discovery experiments
Establish repeatable growth playbook with documented experiment framework and learnings from 15+ shipped tests
Launch 2 growth features that measurably increase user retention or expansion metrics (DAU, feature adoption, seats per account)
Develop predictive model for high-LTV customer segments to inform product roadmap and marketing spend allocation
KPIs You'll Own
Activation Rate
% of new users who complete core creative workflow (first export/save/collaboration action) within 7 days.
Feature Adoption
% of active users utilizing AI-assisted features and real-time collaboration capabilities weekly.
CAC Payback Period
Months to recover customer acquisition cost through revenue or expansion metrics.
Retention Cohort
30-day and 90-day retention rates by acquisition channel and customer segment.
Experiment Velocity
Number of validated A/B tests shipped per sprint with clear impact on growth KPIs.
Tools & Stack
Your Team
Your Manager
Not specified-likely co-founder/CTO in 20-person org
Current Team
~20 person team; you're first dedicated growth hire
New role-first growth engineer
The Package
Salary
$140K-$180K base
Equity
Standard startup equity package (not specified)
Remote
On-site only, Brooklyn, NY
Benefits & Perks
Company Intelligence
FLORA builds intelligent creative tools enabling AI-powered professional craft. Backed by Redpoint, Menlo, and Hanabi with ~20 team members, they serve top creative agencies and studios (Pentagram, Lionsgate, Nike) with a real-time collaborative canvas.
Team Size
20
Funding
$52M raised
Customers
PentagramLionsgateNike
Culture
Founder-led, investor-backed, focused on enabling professional creative workflows
Is This Role For You?
- You're obsessed with creative tools and proficient in 3+ of them (Figma, Adobe, Blender, etc.) or have shipped one yourself
- You thrive owning growth end-to-end: running experiments, analyzing data, shipping code without handoffs
- You can code your way out of problems-comfortable with React, TypeScript, CSS, and Node.js backend work
- You love working at early stage with high agency; you want to directly impact a product that creative professionals love
- You're in Brooklyn or willing to be on-site full-time in a small, founder-driven team
- You need remote flexibility-this is on-site only in Brooklyn
- You're a growth marketer without engineering chops; this role requires shipping code, not just campaign ops
- You're not genuinely interested in creative tools and how creators work-this isn't a generic B2B SaaS play
Interview Process
Screening call
Portfolio review: walk through past growth experiments and technical projects you've shipped
Technical deep dive
Discuss a growth challenge: how you'd instrument tracking, design an experiment, and ship a feature on their stack
Product/design collaboration
Pair with product & design team on a real growth problem or historical experiment retrospective
Founder conversation
CEO/CTO chat about vision, creative tools passion, and what you'd prioritize in first 90 days
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.