The Challenge
Finfrog just landed ACPR-Banque de France approval to enter the personal credit market—a massive, regulated opportunity. You'll architect their growth strategy from the ground up, owning acquisition, engagement, and retention across 1.5M+ users as they scale into a new era.
Your Mission
Map and audit all current acquisition channels (SEO, paid, partnerships); identify quick wins and low-hanging optimization opportunities
Implement robust tracking and attribution model across GA4, GTM, and paid platforms to establish baseline CAC, LTV, and ROI by channel
Design and launch initial CRM segmentation strategy with 3-5 automated onboarding/activation sequences for user lifecycle
Establish weekly growth dashboard and cadence reporting to DG; define north star metrics and targets for 2026
Execute full SEO/SEM strategy roadmap: keyword expansion, content pillars, technical SEO, and paid campaign scaling with proven CAC targets
Build and operationalize affiliate/partnership program from scratch: recruit partners, set commission structures, track attribution
Scale CRM engagement: deploy 8+ automated scenarios (onboarding, activation, repeat purchase, retention, win-back) tied to behavioral segments
Identify and pilot 2-3 emerging acquisition channels (social commerce, partnerships, referral, etc.); measure unit economics and decide on expansion
KPIs You'll Own
CAC by channel
Cost to acquire a new user segmented across SEO, paid, affiliate, and alternative channels.
LTV and LTV:CAC ratio
Lifetime value of users and ratio to acquisition cost; target >3:1 for unit economics health.
Organic traffic and conversion rate
SEO/SEM performance measured via GA4; track impressions, clicks, CVR to credit application or signup.
CRM engagement and retention
Email open/click rates, conversion rates by automated scenario, and repeat/retention cohorts by user segment.
Attribution model accuracy
Multi-touch attribution model validation; measure incrementality and cross-channel influence on conversions.
Tools & Stack
Your Team
Your Manager
Director General (DG)
Current Team
Marketing team exists; Data & Risk, Product, and Ops teams for collaboration
New role—Head of Growth to structure and scale function from scratch
The Package
Salary
€55K-€75K base
Remote
On-site, Paris, France
Benefits & Perks
Company Intelligence
Finfrog is a fintech company specializing in personal credit in a regulated, collaborative economy model. In 2026, they've just secured ACPR-Banque de France approval, unlocking access to the deep personal credit market with significant scale and profitability potential. They're 20 people and poised for rapid expansion.
Team Size
20
Customers
1.5M+ users
Is This Role For You?
- You're a data-driven growth marketer fluent in SQL, GA4, and attribution modeling—not a vanity metric chaser
- You thrive owning the full funnel (acquisition → engagement → retention) and building systems, not just running campaigns
- You're excited by regulated markets and B2C fintech complexity; compliance and risk are features, not friction
- You have 3+ years of growth experience with proven success scaling organic and paid channels; startup hustle mindset required
- You need a massive team or budget immediately—you're building this from scratch in a 20-person company
- You're SEO-only or paid-only; this requires full-stack growth thinking across acquisition, engagement, and analytics
- You can't articulate growth strategy tied to unit economics (CAC, LTV, ROI); spreadsheets and dashboards are your daily life
Interview Process
Application + portfolio review
Submit CV, past growth projects, and metrics you've moved (CAC, LTV, retention, etc.)
1st call with DG/Hiring Manager
30-45 min: discuss growth philosophy, fintech experience, and your approach to scaling in regulated markets
Growth case study or take-home
Design a 90-day growth strategy for Finfrog's personal credit product launch; show channel prioritization and tracking
Technical discussion (Analytics/SQL)
Walk through a past attribution or segmentation project; whiteboard a tracking plan or CRM scenario logic
Final round with team
Conversation with Data, Product, or Ops leads to ensure cross-functional collaboration fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.