Head of Marketing

About the Company

The company is an innovative healthcare technology provider specializing in the dental, orthodontic, and dermatology sectors. Its software platform enhances communication between patients and medical practitioners by offering visual treatment presentations, including before-and-after treatment comparisons. The solution enables practitioners to deliver a higher-quality patient experience, improve treatment acceptance, strengthen patient engagement, and equip their teams with advanced technology that streamlines daily operations.

As part of its international growth strategy, the company is expanding its presence worldwide and is seeking an experienced Head of Marketing to support and accelerate this global development. Our priority is to build the presence by engaging the key stakeholders who shape these industries

Position Summary and Marketing Strategy

The Head of Marketing is responsible for developing and executing the company's global marketing strategy to support international business growth, increase brand awareness, and promote the adoption of the company's software solutions across target markets. The role requires a proactive and hands-on marketing professional capable of managing digital marketing campaigns, coordinating international events, creating marketing materials, and supporting strategic business development initiatives worldwide. Our Strategy will be B2B and we will primarily target Key Opinion leaders (KOL) and leading players in the global dental market, including distributors to involve them in growth and create long-term strategic partnerships. Kitview’s long-term vision is to establish a network of subsidiaries, enabling us to develop a strong local presence, maintain closer relationships with practitioners and partners and drive sustainable international growth.

Key Responsibilities

Marketing Strategy;& Global Expansion

• Develop and execute marketing strategies to support international growth and market expansion. • Promote the company's software solutions and strengthen brand awareness across global markets.

• Support business development through targeted marketing initiatives and customer acquisition campaigns.

• Manage and optimize the company's presence across social media platforms, including Facebook & LinkedIn. • Plan and execute digital marketing campaigns to generate leads and increase visibility. • Create engaging content tailored to medical professionals. • Monitor marketing performance and optimize campaigns based on analytics and results.

Content Creation, Lead Generation & Events

• Develop and oversee the creation of marketing materials, including flyers, brochures, product presentations, newsletters, case studies, promotional videos, and website content.

• Manage targeted email marketing campaigns to support lead generation, customer acquisition, and customer retention.

• Coordinate participation in international trade shows, conferences, exhibitions, webinars, and industry events.

Qualifications & Experience

• Minimum of 5 years of experience in a marketing role

• Experience supporting international business development and market expansion initiatives. • Excellent communication and presentation skills.

Language Requirements

• Fluent English (written and spoken), mandatory.

• Fluent French (written and spoken), mandatory.

Personal Skills

• Strategic thinker with strong execution capabilities.

• Creative and results-oriented.

• Excellent organizational and project management skills.

• Ability to work independently in a remote environment.

• Strong interpersonal and relationship-building skills.

• Comfortable working in an international and fast-growing company.

Location & Travel

• Remote / Work-from-Home position.

• Regular collaboration with international teams and partners.

• Willingness to travel to the company's headquarters in Strasbourg and attend international trade shows, conferences, and business events as required.

Reporting Line

Reporting directly to the CEO directly

Employment Type

Full-time position.