The Challenge
Mitchell & Ness is an iconic heritage sports brand inside Fanatics Commerce, a juggernaut in licensed merchandise. You'll own category-level marketing strategy, translating consumer insights into integrated campaigns that drive awareness and demand across key product lines.
Your Mission
Map current category performance, identify top 2-3 priority categories, and develop baseline consumer insight reports
Build cross-functional alignment with Brand, Product, Merchandising, and Sales on seasonal Q1 category marketing briefs
Execute first integrated campaign for lead category, tracking awareness and engagement metrics across channels
Establish category marketing cadence and reporting framework to measure initiative performance
Develop and launch 3-4 full category marketing campaigns, each tied to measurable demand and engagement targets
Increase category-level marketing contribution to overall brand awareness lift by 15%+ (baseline dependent)
Create consumer insight playbook that informs future category storytelling and positioning
Own end-to-end execution of peak season category activations, driving cross-channel alignment and on-time delivery
KPIs You'll Own
Category Campaign Engagement Rate
Click-through, view-through, and conversion rates for category-specific marketing initiatives across owned and paid channels
Category Demand Lift
Week-over-week or month-over-month sales growth attributed to category marketing campaigns vs. baseline
Cross-functional Execution Velocity
On-time delivery of marketing briefs, campaign launches, and activations against planned timelines
Consumer Awareness & Brand Lift
Aided/unaided awareness for featured categories and brand association metrics tracked via surveys or social listening
Tools & Stack
Your Team
Your Manager
Category Marketing Lead or VP Category Marketing (not specified)
Current Team
Cross-functional: Brand Marketing, Product, Merchandising, Creative, Sales teams
New role or backfill unknown; appears to be backfill or growth for Mitchell & Ness category team
The Package
Salary
$85K-$110K base
Remote
On-site, Philadelphia, PA (full-time, no remote)
Benefits & Perks
Company Intelligence
Fanatics Commerce is the leader in licensed sports merchandise, operating under BOLD Leadership principles centered on fans, innovation, and entrepreneurship. Mitchell & Ness is a crown-jewel heritage brand within Fanatics focused on authentic vintage and modern sports apparel.
Customers
Sports fans, collectors, and lifestyle consumers globally
Culture
Fast-paced, collaborative, fan-obsessed, entrepreneurial mindset, championship-team mentality
Is This Role For You?
- You've owned category or segment marketing for 3-5 years at a consumer/lifestyle/sports brand and want to scale impact
- You thrive in cross-functional environments and can influence without authority-stakeholder management is your superpower
- You're data-driven and comfortable translating insights into clear marketing strategy and creative briefs
- You're a self-starter who can own end-to-end campaign execution while balancing multiple priorities and stakeholders
- You need remote flexibility or hybrid arrangements-this is on-site Philadelphia only
- You prefer individual contributor roles; this role requires constant cross-functional leadership and influence
- You're uncomfortable with ambiguity; category strategy requires independent thinking and problem-solving
Interview Process
Initial Screening
Recruiter discussion on background, marketing experience, and fit with category marketing role
Marketing Manager Interview
Deep dive on category marketing strategy, consumer insights translation, and cross-functional collaboration examples
Cross-functional Panel
Conversation with Brand, Product, or Merchandising partners to assess collaboration fit and stakeholder alignment
Leadership Interview
Discussion with direct manager/lead on vision, growth opportunities, and team dynamics
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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