What you'll do
About The Team
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
Overview
Fanatics Betting & Gaming is seeking a driven and technically sophisticated
Marketing Manager, Digital Operations
to lead, support, and optimize the operational backbone of our digital marketing ecosystem across Sportsbook and Casino.This role will serve as a martech and integration lead, ensuring our tools, platforms, and measurement systems are properly implemented and functioning across live omnichannel campaigns. The ideal candidate combines a deep technical fluency with hands-on marketing operations experience and understands the full end-to-end lifecycle of native mobile app marketing – from link creation and tracking architecture to attribution validation, platform integrations, and cross-channel troubleshooting.
This individual will partner closely with Media, Analytics, Product, and Operations teams to ensure seamless execution, clean data flows, and reliable performance postback and measurement across platforms.
Responsibilities
- Lead the ongoing management and configuration of core marketing technology platforms including MMPs (AppsFlyer), CDPs (Segment), identity solutions (LiveRamp), analytics tools (Tableau, Sigma), and related systems.
- Own campaign tracking architecture including link creation, deep linking, attribution parameters, and cross-tool validation across paid and owned channels.
- Ensure end-to-end integrity of user journeys across platforms, from impression through install, acquisition, and retention
- Troubleshoot discrepancies across MMPs, platform reporting, internal BI tools, and external data sources.
- Validate and sanity-check disparate data sets mid-campaign to ensure reporting accuracy and performance confidence, configuring notification systems to flag anomalies.
- Partner with media teams to operationalize campaign management across paid social, app networks, search, programmatic display, OLV, CTV, digital audio, and more.
- Explore, roadmap, implement and maintain platform-specific integrations including: Meta AEM and Conversions API, Snapchat Mobile CAPI, Google Firebase, Amazon Marketing Cloud, Platform SDKs, server-to-server integrations, Segment/Liveramp destinations.
- Support incrementality testing, attribution modeling enhancements, and MMM-related data inputs.
- Act as a technical consultant to marketing stakeholders, advising on feasibility, implementation paths, measurement implications, and general problem solving.
- Maintain documentation of tracking frameworks, integration maps, and operational processes.
- Provide coverage across campaigns and channels as needed, stepping into execution roles when required.
- Maintain cutting-edge expertise, continuously identifying opportunities to improve data integrity, workflow efficiency, and marketing technology scalability.
- 5 years of experience in a related role, examples include marketing operations, digital media operations, martech, or mobile app marketing
- Bachelor qualification in marketing, information systems, or related field
- Deep expertise in mobile measurement and attribution systems, particularly AppsFlyer as well as privacy-centric frameworks like SKAN
- Hands-on experience with CDPs such as Segment and identity platforms such as LiveRamp
- Strong familiarity with marketing analytics environments including Tableau and Firebase
- Advanced and recent understanding of platform buying and measurement ecosystems across major digital media platforms
- Direct experience implementing and troubleshooting specialized platform integrations (e.g. Meta AEM and Advanced Measurement API, AMC, S2S integrations)
- Strong operational knowledge of mobile app tracking, deep linking, event schemas and data pipelines
- Proven ability to QA and reconcile discrepancies across disparate data sources
- Strong analytical mindset with comfort working across large, complex datasets
- Operationally flexible with the ability to “wear multiple hats” in a fast-paced marketing organization
- Knowledge of betting and gaming marketing ecosystem strongly preferred
- Must be open to occasional travel to Fanatics Betting & Gaming offices in New York City and Denver as well as other locations for conferences, events, meetings, and team-building activities
Salary Range
$84,000 - $115,000 USD
Interested in this role?
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