The Challenge
Turfresh needs a Growth Architect to build and scale their entire customer acquisition and retention engine. You'll own the funnel from first impression to automated close, leading a distributed team across PPC, SEO, Social, Design, CRM, and Marketing Automation to maximize LTV while cutting CAC.
Your Mission
Map end-to-end lead journey and identify current conversion bottlenecks across all channels (Google Ads, Meta, organic)
Establish baseline performance dashboard tracking CPL, ROAS, Conversion Rate, and Pipeline Value across all channels
Build and document SOPs, playbooks, and QA checklists for campaign planning, execution, and reporting
Conduct team audit and define clear KPIs, roles, and weekly performance cadence for all specialists
Reduce CAC by 20-30% through systematic optimization of paid media campaigns and landing page testing
Increase lead quality score by implementing lead scoring within GoHighLevel and aligning with Sales on SLAs
Scale organic pipeline by launching SEO strategy improvements and executing 2+ major paid channel expansions
Build predictive revenue forecast model linked to marketing metrics and present monthly to executive leadership
KPIs You'll Own
Customer Acquisition Cost (CAC)
Total marketing spend divided by new customers acquired; track by channel and campaign to identify efficient sources.
Return on Ad Spend (ROAS)
Revenue generated from paid ads divided by ad spend; minimum threshold 3:1 for sustainable growth.
Cost Per Lead (CPL)
Total ad spend divided by qualified leads; optimize by improving form conversion and audience targeting.
Lifetime Value (LTV)
Total profit from a customer across their entire relationship; essential for determining sustainable CAC.
Lead Conversion Rate
Percentage of leads that convert to paying customers; track funnel stage conversion to identify where quality breaks.
Pipeline Value
Total value of leads in active sales cycle; correlates marketing efforts directly to revenue outcomes.
Tools & Stack
Your Team
Your Manager
Not specified; likely reports to CEO or VP of Growth
Current Team
Distributed remote team: PPC specialists, SEO specialist, Designer, CRM/Automation specialist, possibly Sales liaison
Backfill—you're the orchestrator bringing structure to existing specialists
The Package
Salary
$85K-$120K base
Remote
On-site (Bucaramanga Metropolitan Area)
Benefits & Perks
Company Intelligence
Express Chipping, Inc. operates Turfresh, a lead-generation-driven business in the lawn/landscaping or field services vertical. The company is building out its growth infrastructure and needs an architect to optimize the entire customer acquisition and retention machine.
Is This Role For You?
- You've led PPC campaigns for 3+ years and genuinely understand CAC vs. LTV tradeoffs in lead-gen models
- You think like a systems builder—you see marketing as interconnected funnels, not isolated campaigns
- You're comfortable with ambiguity and can build processes from scratch (SOPs, dashboards, playbooks)
- You can manage and coach specialists without micromanaging; you delegate strategically and hold people accountable
- You obsess over data and can translate metrics into business narratives for leadership
- You need remote work; this role is on-site in Bucaramanga and won't accommodate fully remote arrangements
- You're a doer, not a leader—this role requires orchestrating a team, not executing all campaigns yourself
- You lack hands-on PPC or performance marketing experience; you can't lead a funnel you don't understand deeply
Interview Process
Screening Call
30 min conversation about your growth architecture philosophy and experience scaling lead-gen funnels
Case Study Deep-Dive
Present a past campaign: how you optimized CAC, what metrics you tracked, what bottlenecks you found and fixed
Team Management Interview
Discuss your approach to hiring, mentoring, and aligning remote specialists; ask about a team challenge you solved
Founder/Leadership Conversation
Meeting with CEO or VP of Growth to align on vision, budget, and growth targets for next 12 months
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.