The Challenge
ExecutiveID & Search is scaling across Florida and beyond, and they need a digital marketing leader who can architect and execute growth strategy reporting directly to the founder. You'll own the entire paid advertising engine-from campaign strategy to pipeline generation to optimization-in a high-impact role that directly influences revenue.
Your Mission
Audit current digital channels (paid search, social, industry platforms) and establish baseline metrics for CAC, conversion rates, and lead quality
Design and implement reporting dashboards in Looker Studio to provide real-time visibility into campaign performance and forecast ROI
Launch 2-3 optimized campaign tests across top-performing channels with multivariate testing framework to identify creative/audience winners
Map the complete customer journey from first click to sales handoff and identify 3 high-impact optimization opportunities with sales team
Scale top-performing paid channels by 40-60% while maintaining or improving CAC and lead quality scores
Build automated lead scoring model in HubSpot and refine nurture sequences to improve lead-to-close conversion by 20%+
Establish monthly strategic reporting cadence with CEO/leadership showing pipeline contribution, revenue attribution, and budget allocation recommendations
Develop and execute industry-focused content calendar and event strategy to strengthen brand positioning across B2B professional networks
KPIs You'll Own
Cost Per Acquisition (CPA) / Cost Per Lead
Track acquisition costs across all paid channels against internal targets and adjust spend allocation to hit efficiency benchmarks.
Lead Quality Score & Lead-to-Close Rate
Monitor percentage of marketing-generated leads that convert to customers and average sales cycle length to measure pipeline contribution.
Campaign ROI & Revenue Attribution
Calculate return on ad spend across channels and attribute revenue back to marketing campaigns to justify spend and guide optimization.
Conversion Rate by Channel & Landing Page
Test and improve conversion rates across paid search, social, and industry platforms through continuous A/B testing and design iteration.
Budget Efficiency & Cost Per Pipeline Dollar
Monitor overall marketing spend against pipeline generated to ensure maximum ROI and forecast quarterly budget requirements for growth targets.
Tools & Stack
Your Team
Your Manager
Founder & CEO
Current Team
Unknown; likely small marketing team or solo function
New role or expansion of existing function
The Package
Salary
$85K-$110K base
Variable
Performance-based incentives
Remote
On-site, Tampa, FL
Benefits & Perks
Company Intelligence
ExecutiveID & Search is a B2B company scaling across Florida and the Southeast. They work with complex B2B sales cycles and multi-stakeholder buying journeys. The company is in growth mode and looking for a marketing leader to architect their digital strategy.
Is This Role For You?
- You've spent 3+ years running paid search and social campaigns with clear ROI attribution and love optimizing based on data
- You're comfortable with ambiguity and can build marketing systems from scratch or optimize underperforming channels
- You speak both marketing and sales fluently-you can translate pipeline metrics into revenue and partner effectively with sales leadership
- You're hands-on with tools like HubSpot, SEMrush, and Looker Studio and enjoy building dashboards that tell a story
- You want to report directly to a founder and influence company strategy at a critical growth inflection point
- You're looking for a large team to manage; this role requires hands-on execution and you'll be building the function
- You prefer vanity metrics over conversions and revenue-this role demands rigorous testing and ROI discipline
- You have no experience with B2B marketing or complex sales cycles; the learning curve on their industry will be steep
Interview Process
Initial Conversation
Recruiter call to discuss background, paid channel experience, and interest in on-site Tampa role
Marketing Strategy Case Study
You'll likely walk through a recent campaign you ran-metrics, testing approach, results, and lessons learned
CEO / Founder Interview
Deep-dive conversation on digital strategy, how you'd approach their channels, and how you think about sales-marketing alignment
References
Expect checks on campaign performance, team collaboration, and analytical rigor
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.