The Challenge
Essor backs fast-growing consumer brands. OTOTO is a novelty lifestyle brand competing on Instagram and TikTok—you'll rebuild its digital strategy from the ground up, lead a Philippine team, and own the full growth funnel from awareness to repeat purchase.
Your Mission
Map OTOTO's current digital presence, audit competitor positioning, and lock in the annual marketing strategy with founders
Audit and optimize Instagram and TikTok content calendar; establish brand aesthetic guidelines and messaging framework
Establish KPI framework (engagement, reach, conversion contribution, LTV); set baseline metrics and reporting cadence
Onboard and structure the Philippines team with clear priorities, roles, and accountability for Q2 execution
Drive measurable growth across Instagram and TikTok (follower growth, engagement rate, revenue attribution targets)
Scale influencer and creator partnerships; build repeatable playbooks for UGC campaigns and community engagement
Launch and optimize 3+ seasonal or thematic campaigns end-to-end; prove content-to-revenue contribution
Build and execute CRM strategy (email flows, lifecycle campaigns); establish retention and LTV benchmarks
KPIs You'll Own
Instagram & TikTok Engagement Rate
Track likes, comments, shares, saves as % of followers; target growth and quality over vanity metrics.
DTC Conversion Rate & AOV
Measure marketing-driven traffic to Shopify and revenue contribution from paid/organic channels.
Revenue Attribution by Channel
Tag and track revenue from Instagram, TikTok Shop, CRM, influencer partnerships, and affiliate sources.
Customer LTV & Repeat Purchase Rate
Monitor CRM performance, email open/click rates, and repeat purchase frequency by cohort.
Campaign ROI
Measure cost-per-acquisition, ROAS, and contribution margin for seasonal and thematic campaigns.
Tools & Stack
Your Team
Your Manager
BU Leader (reporting line); direct collaboration with founders
Current Team
Philippines-based marketing team (size and composition not specified)
Backfill or expansion; you'll lead and strengthen the existing team
The Package
Salary
€55K-€75K base
Remote
On-site in Paris, Île-de-France, France
Benefits & Perks
Company Intelligence
Essor is a next-generation consumer products platform that acquires and scales digital challenger brands into global icons. The portfolio includes Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, and others sold across Amazon, DTC, Target, CVS, and Walmart.
Customers
B2C via DTC, Amazon, and national retailers (Target, CVS, Walmart)
Culture
Direct, execution-focused; high standards for creativity and performance; builder mindset
Is This Role For You?
- You have 4–5 years of hands-on digital marketing, brand marketing, or growth marketing experience
- You understand social commerce (Instagram, TikTok) and can bridge brand storytelling with performance metrics
- You're equally comfortable building strategy and executing campaigns—no idea is too small to launch yourself
- You enjoy leading teams and pushing for higher standards in creativity, execution, and performance
- You thrive in fast-paced, founder-led environments where you own outcomes end-to-end
- You only want to manage—you need to be hands-on and launch campaigns yourself
- You lack hands-on experience with Instagram and TikTok advertising and content strategy
- You're a pure strategist who doesn't translate plans into execution and measurable results
- You need remote flexibility or aren't willing to work on-site in Paris
Interview Process
Initial Screening
Conversation with recruiter or BU Leader on background, digital marketing experience, and fit
Case Study or Strategy Round
Present a brand marketing or DTC growth strategy for a novelty/lifestyle product; demonstrate brand instinct and platform expertise
Founder/Leadership Conversation
Deep dive with founders and BU Leader on vision for OTOTO, strategic priorities, and your approach to team leadership
Team Alignment (if applicable)
Meet with Philippines-based team to assess leadership style and team dynamic fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.