The Challenge
EPSILON France (Publicis Group's data marketing powerhouse) is scaling its CRM operations for a major European retailer. You'll own the entire CRM strategy-to-execution engine, managing 100+ daily marketing platforms and driving omnichannel activation at scale.
Your Mission
Map current CRM ecosystem, identify quick-win optimizations, and present performance baseline to stakeholder committee
Establish CRM team workflows, define KPI dashboards, and align on Q1 activation roadmap with client
Audit all active campaigns for performance gaps and execute 3-5 tactical improvements targeting revenue recovery
Secure buy-in on Martech transformation priorities from client leadership and resource stakeholders
Deliver 15%+ uplift in CRM-driven revenue through optimized segmentation, personalization, and channel mix testing
Launch 2 major omnichannel campaign cycles with documented lift metrics and client-ready reporting
Implement new CDP/DMP integration to consolidate customer data, reducing activation time-to-market by 40%
Build high-performing CRM team (hiring plan, training, vendor relationship framework) with measurable engagement KPIs
KPIs You'll Own
CRM-Attributed Revenue
Total incremental sales generated by CRM campaigns vs. control, tracked monthly with attribution modeling
Campaign ROI / ROAS
Return on ad spend across email, SMS, push, and web channels with benchmarking vs. retail industry standards
Customer Lifetime Value (CLV)
Lifetime value of customers acquired and retained through CRM programs, segmented by cohort and channel
Activation Velocity
Time from insight/strategy decision to live campaign execution, measured in days
Omnichannel Engagement Rate
Cross-channel participation rate (email→SMS→web→store) tracking campaign resonance and audience quality
Tools & Stack
Your Team
Your Manager
Marketing Factory Director / Client CRM Strategy Lead
Current Team
Cross-functional team including CRM specialists, data analysts, campaign managers, and vendor coordinators
Backfill + potential scaling of CRM operations team based on client growth
The Package
Salary
€55K-€75K base
Variable
Performance bonus tied to CRM revenue targets (10-20% of base)
Remote
Hybrid (3 days on-site Paris, 2 days remote) + client site presence 1-2 days/week
Benefits & Perks
Company Intelligence
EPSILON France is the data marketing division of Publicis Groupe, housing 650 experts across data, marketing, and technology. Operating under 'Every Interaction Counts,' they orchestrate data-driven transformation for enterprise clients, managing 100+ daily marketing platforms and serving 300+ active brands.
Team Size
650+ (EPSILON France)
Funding
Private (Publicis Groupe public company)
Customers
300+ active clients including major European retailers
Culture
Data-obsessed, agile, client-centric innovation culture within a Fortune 500 holding company
Is This Role For You?
- You've managed 10+ years of CRM strategy + operations in retail or luxury sectors with measurable revenue impact
- You thrive leading cross-functional teams (5+ people) and managing vendor ecosystems in complex B2C environments
- You're fluent in data—comfortable translating insights into actionable activation plans and obsessed with ROI measurement
- You want exposure to Martech transformation at scale without the startup chaos (enterprise client + agency support)
- You're purely tactical (campaign execution only)—this role requires strategic vision and client-side business acumen
- You can't articulate business impact in revenue terms or get bored by performance analytics and optimization
- You lack experience managing teams or vendor relationships; this is a people-and-ecosystem-heavy role
Interview Process
Initial Screening
30-min call with recruiter covering background, CRM/retail experience, and management philosophy
Case Study / Performance Review
Present a past CRM campaign you led: strategy, execution, results, and learnings (30-45 min)
Leadership Interview
Meeting with Marketing Factory Director to assess strategic thinking, client management approach, and team vision
Client Stakeholder Chat
Conversation with client CRM lead to evaluate fit, communication style, and understanding of their business
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.