The Challenge
A multinational company is hunting for a Marketing Manager to own Mexico's portfolio growth and market share expansion. You'll build the 4-year strategic roadmap, lead a high-performing team, and drive data-backed decisions across channels—with real P&L accountability.
Your Mission
Audit current portfolio performance, competitive landscape, and whitespace opportunities across segments and channels
Develop and present the 4-year strategic roadmap aligned with Mexico business priorities
Establish CRM infrastructure and reporting cadence for campaign performance and ROI tracking
Align with Sales on go-to-market execution and field adoption strategy for next quarter launches
Execute Year 1 of strategic roadmap with quantified market share growth targets and net sales impact
Launch 2+ core or new product campaigns with clear value proposition and differentiated positioning
Optimize Opex allocation and demonstrate 15%+ improvement in marketing ROI vs. baseline
Build and stabilize high-performing team with clear roles, development plans, and quarterly performance reviews
KPIs You'll Own
Market Share Growth
YoY percentage growth in market share across portfolio within Mexico market.
Net Sales Growth
YoY net sales increase directly attributable to marketing initiatives and portfolio expansion.
Marketing ROI
Revenue generated per peso spent on marketing campaigns, with quarterly optimization targets.
Campaign Performance Score
Blended metric tracking conversion rates, engagement, and contribution margin by channel and product.
Sales Forecast Accuracy
Variance between forecasted and actual sales; target 90%+ accuracy in collaboration with Sales.
Tools & Stack
Your Team
Your Manager
Not specified—likely VP or Director of Marketing or Regional Commercial Lead
Current Team
Team composition not disclosed; you will build and develop this team
Backfill or new expansion role not specified
The Package
Salary
$95K-$130K MXN base (annual equivalent; market estimate for 2026 Mexico-based Manager role)
Remote
Hybrid: 60% on-site in Guadalajara / 40% work-from-home (measured quarterly); ~30% travel (national + occasional international)
Benefits & Perks
Company Intelligence
A multinational company operating across markets with portfolio-driven growth strategy. They're scaling operations in Mexico and seeking leadership to drive market share expansion and sustainable profitability.
Is This Role For You?
- You've led 8+ years of progressive marketing roles with real budget ownership and team leadership experience
- You thrive translating global strategies into localized execution and have proven market share wins
- You're data-driven and comfortable building analytics infrastructure from scratch (CRM, reporting, forecasting)
- You speak fluent Spanish and English and want to own a market-level P&L with clear business accountability
- You're energized by portfolio management complexity and can prioritize ruthlessly across channels and segments
- You need full remote work—this is 60% on-site with quarterly measurement and ~30% travel commitment
- You're tactical and execution-focused; this role demands strategic thinking and 4-year roadmap ownership
- You lack experience managing teams or leading cross-functional stakeholders (Sales, Supply Chain, global partners)
- You're uncomfortable with ambiguity—company size, industry, and current team structure are not disclosed upfront
Interview Process
Initial Screening
HR or Recruiting team validates experience, Spanish/English fluency, and availability for Guadalajara on-site role
Marketing Strategy Deep Dive
One or two rounds with hiring manager or VP Marketing covering portfolio strategy, market analysis, and approach to 4-year roadmap
Business Case or Presentation
You may present a case study or strategic recommendation on portfolio growth or market entry strategy
Executive or Regional Lead Interview
Final round with senior leadership to assess cultural fit, commercial acumen, and team leadership philosophy
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.