The Challenge
A confidential Brazilian company is hunting for a Growth Director who'll own revenue acceleration end-to-end. You'll blend performance marketing, CRM, and commercial strategy—no silos, no politics, just direct execution.
Your Mission
Map current acquisition, retention, and revenue channels; identify quick wins and test priorities
Establish baseline metrics dashboard (CAC, LTV, retention rate, AOV) across all digital and sales channels
Launch 3-5 high-impact tests (paid acquisition, CRM automation, or pricing/bundling experiments) with clear success criteria
Build operational cadence with sales, product, and finance teams; define weekly growth reporting
Deliver measurable revenue growth (target: 15-25% YoY depending on baseline) through optimized acquisition and retention mix
Scale top 2-3 performing channels with repeatable playbooks; reduce CAC by 20%+ through testing and optimization
Implement advanced CRM segmentation and retention campaigns; achieve 10%+ uplift in repeat purchase rate or customer lifetime value
Own P&L accountability for growth initiatives; present monthly business reviews with clear ROI and forward-looking projections
KPIs You'll Own
Revenue Growth Rate
Month-over-month and year-over-year percentage increase in total revenue attributed to growth initiatives.
Customer Acquisition Cost (CAC)
Total cost to acquire a new customer; track by channel and optimize mix for lowest blended CAC.
Customer Lifetime Value (LTV)
Total revenue expected from a customer over their relationship; target LTV:CAC ratio of 3:1 or higher.
Retention & Repeat Purchase Rate
Percentage of customers making repeat purchases within defined periods (30, 90, 365 days); key for profitability.
Test Velocity & Win Rate
Number of experiments launched per month and percentage that beat control; measure learning agility.
Channel ROI
Revenue generated per real spent across paid digital, CRM, and direct sales channels.
Tools & Stack
Your Team
Your Manager
Not specified; likely C-suite or commercial leadership
Current Team
Unknown; implied cross-functional collaboration with sales, marketing, product, and operations
New role or backfill unknown
The Package
Salary
R$90,000-R$130,000 BRL annually (estimated for 2026 São Paulo market, mid-level growth director)
Remote
On-site, São Paulo
Benefits & Perks
Company Intelligence
A confidential Brazilian company seeking a Growth Director to accelerate revenue. Likely retail, QSR, or multi-unit business model based on job description signals.
Culture
Results-driven, data-oriented, operationally hands-on; values autonomy and direct execution
Is This Role For You?
- You've lived and breathed growth marketing or performance marketing—preferably in retail, QSR, or multi-unit retail environments
- You're obsessed with data, testing, and measurable ROI; you think in funnels, cohorts, and attribution
- You can wear multiple hats: paid media, CRM, commercial strategy, analytics—and actually enjoy context-switching
- You thrive in fast-moving, operationally intense roles; you'll get bored without hands-on execution responsibility
- You're fluent in Portuguese and based in or open to São Paulo full-time
- You prefer strategic planning over execution; this role is 70% doing, 30% thinking
- You need a fully remote setup; this is on-site only in São Paulo
- You're uncomfortable with ambiguity or prefer highly structured environments with clear processes already in place
Interview Process
Initial Screening
Conversation about growth background, past results, and familiarity with the Brazilian market
Case Study / Working Session
Likely a performance marketing or growth strategy scenario; demonstrate testing framework and data-driven thinking
Stakeholder Interviews
Meetings with commercial leadership, sales, and operations teams to assess fit and communication style
Final Discussion
Confirmation of role scope, expectations, and 100-day plan
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.