The Challenge
OpenArt has grown 7-10X in revenue over 2 years and needs you to build the measurement backbone. You'll own how every marketing dollar is tracked, attributed, and optimized across product, ad platforms, and CRM-turning data chaos into growth fuel.
Your Mission
Audit and map current tracking infrastructure across GTM, Meta, Google Ads, and LinkedIn; identify gaps and discrepancies
Build first-party data passback pipeline to send conversions and LTV signals back to ad platforms for optimization
Establish consistent event naming schema and conversion definitions across product, CRM, and warehouse
Deploy privacy-safe tracking (Consent Mode, CMP integrations) and debug existing attribution discrepancies
Design and launch multi-touch attribution model to inform budget allocation across channels
Implement automated audience sync pipelines from warehouse to ad platforms for offline conversion optimization
Build and maintain real-time marketing dashboards (acquisition cost, LTV, CAC payback, channel ROI)
Scale tracking to support 3+ new growth experiments per month with clean UTM, parameter, and campaign setup
KPIs You'll Own
Attribution Accuracy (Ads vs CRM vs Warehouse)
Variance between platform-reported conversions and warehouse truth; target <5% discrepancy.
Conversion Event Latency
Time from user action to event firing in warehouse; measure server-side tracking speed and API passback lag.
Audience Sync Freshness
Frequency and accuracy of offline conversion and LTV data flowing back to ad platforms for real-time optimization.
Marketing Data Uptime
% of time tracking infrastructure is operational without data loss or pipeline breaks.
Tools & Stack
Your Team
Your Manager
Growth Lead or VP Growth (not specified)
Current Team
Cross-functional: growth marketing, product analytics, data engineering (team size not disclosed)
New role-building growth data function from ground up
The Package
Salary
$130K-$160K base
Remote
On-site, San Francisco, CA
Benefits & Perks
Company Intelligence
OpenArt is an AI-native storytelling and visual creation platform used by millions for generating videos, visuals, characters, and stories. The company has achieved 7-10X revenue growth over 2 years and is now scaling its growth infrastructure to match product-market fit.
Customers
Millions of users globally creating AI-generated content
Culture
High ownership, low process, fast iteration; data-driven growth focus
Is This Role For You?
- You've built or owned marketing attribution systems and understand multi-platform tracking complexity
- You're comfortable debugging data discrepancies across ad platforms, CRM, and warehouse-and enjoy the detective work
- You can write SQL and design data pipelines; you're not afraid of GTM, pixels, or conversion APIs
- You thrive in cross-functional environments and can translate between marketing needs and data constraints
- You want high ownership early in your career and can ship fast without waiting for process
- You're looking for a purely analytical role-this is engineering-heavy and requires hands-on implementation
- You need remote flexibility; this role is on-site in San Francisco
- You're unfamiliar with ad platforms, tracking infrastructure, or marketing tech; the learning curve is steep
Interview Process
Screening call
Growth lead or hiring manager discusses your experience with attribution, tracking, and ad platforms
Technical deep dive
Walk through a past tracking implementation; discuss how you'd debug a specific attribution discrepancy
Cross-functional panel
Meet growth marketing, product analytics, and data teams; discuss collaboration and system design
Take-home or case study
Design a tracking and attribution system for a specific scenario or review real data and identify issues
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.