The Challenge
Ema is building the world's largest agentic AI platform with $60M+ in backing from top-tier VCs. You'll own the entire field marketing engine-turning conferences, tradeshows, and executive dinners into qualified pipeline across the US.
Your Mission
Map and secure 4-6 high-impact industry events for Q1-Q2; establish sponsorship strategy with negotiated contracts and budgets locked
Build playbook for pre-event BDR outreach, booth activation, and post-event lead handoff with Sales; document run-of-show for 3+ events
Execute 2 flawless events (booth and/or executive dinner) with full ops coverage; zero logistics failures, all leads tracked and handed to Sales
Establish baseline metrics dashboard: leads generated, pipeline influenced, cost-per-lead, and attendance by event; share weekly insights with Marketing Lead
Own and execute 8-12 events coast-to-coast with proven ROI; demonstrate cost-per-lead improvement of 20%+ month-over-month
Build replicable field marketing ops system: vendor relationships, swag management, booth design templates, and logistics checklists for scaling
Drive 30%+ of new enterprise pipeline through field-influenced deals; track deal acceleration from event touch to close
Partner with Product Marketing and AI Strategy on 3+ co-branded activations; evolve demo and collateral based on live feedback
KPIs You'll Own
Pipeline Influenced
Total pipeline value attributed to field events within 30/60/90 days of event date.
Cost-Per-Lead
Total event spend divided by qualified leads generated; track trend and target 15-20% quarterly improvement.
Lead-to-Opportunity Conversion
Percentage of event-sourced leads that convert to Sales-qualified opportunities within 30 days.
Event ROI
Pipeline influenced divided by total event cost; benchmark target is 3:1 minimum.
Deal Acceleration
Average time from event touch to deal close for influenced deals vs. baseline sales cycle.
Attendance & Booth Metrics
Total qualified attendees per booth, conversations logged, collateral handed, demo requests generated.
Tools & Stack
Your Team
Your Manager
Marketing Lead (event strategy owner)
Current Team
BDR team, Sales team, AI Strategy team, Product Marketing team, Design team
New role-first dedicated Field Marketing Manager
The Package
Salary
$120K-$150K base
Equity
Likely; standard for venture-backed startup at this stage
Remote
On-site, San Francisco Bay Area. This is a hands-on, high-travel role executing events across the US.
Benefits & Perks
Company Intelligence
Ema is building the world's largest agentic AI platform to automate enterprise workflows and deliver 10x workforce efficiency gains. Founded by former execs from Google, Coinbase, Flipkart, and Okta, with $60M+ raised from Accel, Naspers, Section32, and angels including Sheryl Sandberg and Dustin Moskovitz. Headquartered in Silicon Valley, Ema ships production-ready agentic AI systems at scale.
Funding
$60M+
Customers
Enterprise organizations delegating repetitive tasks to agentic AI
Culture
Fast-moving startup; move fast, solve problems without waiting for permission, shipped mentality, execution-focused.
Is This Role For You?
- You've built field marketing programs from scratch in B2B SaaS or enterprise tech-not inherited, built
- You thrive in startup chaos: 5+ events at different stages simultaneously, zero dropped balls, spreadsheets are your love language
- You're a scrappy ops person who negotiates vendor contracts, manages budgets, and sweat-equities when needed-no diva energy
- You obsess over metrics and ROI; you use data to prove what works and kill what doesn't; reporting is your superpower
- You move fast and love cross-functional collaboration; BDRs, Sales, Product, and Design all trust you to execute and deliver
- You've only inherited mature event calendars; you need to have *built* programs from zero
- You hate spreadsheets, timelines, or vendor negotiation; ops and logistics bore you
- You're uncomfortable with travel or on-site execution; this role requires boots on the ground at events across the US
- You need heavy process and approval workflows; startup speed and autonomy will frustrate you
Interview Process
Screening Call (30 min)
Marketing Lead screens for field marketing background, startup experience, and ops chops. Expect questions on past events executed and ROI tracked.
Deep Dive Interview (60 min)
Sit down with Marketing Lead and potentially Sales/BDR lead. Walk through 2-3 major events you've owned: logistics, pipeline generated, what worked, what flopped.
Case Study / Take-Home (optional)
Might ask you to outline a field marketing plan for 3-4 events over 6 months: budget, venue selection, BDR alignment, metrics.
Founder / Exec Chat (30-45 min)
Final round with founder or exec sponsor; culture fit, vision alignment, and scrappiness assessment.
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.