The Challenge
e.l.f. Beauty hit $1B in revenue with 28 consecutive quarters of growth-now they need a Sr. Manager to architect bold, culture-driven campaigns that deepen community connection across their multi-brand portfolio. You'll own end-to-end strategy and execution for high-impact partnerships that move the needle on brand awareness and business metrics.
Your Mission
Map current partnership landscape and identify 3-5 strategic, disruptive partnership opportunities aligned with brand values and growth targets
Own and launch Q1 marketing calendar with 2-3 flagship 360° campaigns across digital, social, ecommerce, and influencer channels
Establish campaign measurement framework: define KPIs, tracking mechanics, and monthly reporting cadence with cross-functional stakeholders
Audit existing team capabilities and agency partnerships; build 90-day plan for team structure, mentorship priorities, and creative elevation
Execute 4+ integrated 360° campaigns with documented ROI uplift; achieve 15%+ improvement in campaign engagement vs. prior year baseline
Develop and scale 2-3 signature partnership activations that drive measurable brand lift, community growth, and ecommerce conversion
Lead brand partnership strategy roadmap through FY26 tied to e.l.f.'s core growth pillars (awareness, acquisition, retention)
Build high-performing campaign team: recruit 1-2 marketing pros, strengthen agency relationships, establish creative briefing and QA standards
KPIs You'll Own
Campaign ROI / ROAS
Paid media spend to revenue attribution; target 3.5x+ return on integrated campaign investment.
Brand Awareness Lift
Pre/post campaign brand lift studies; measure aided and unaided awareness gains by target demographic.
Engagement Rate by Channel
Social, email, and digital engagement metrics (CTR, shares, saves, comments) as proxy for content resonance.
Partnership Pipeline Value
Number of active partnership opportunities in development stage and estimated incremental revenue impact.
Campaign Execution Velocity
Time from brief to launch; aim for sub-6-week turnaround on complex 360° activations.
Tools & Stack
Your Team
Your Manager
VP or CMO (Marketing leadership)
Current Team
Marketing team of campaign managers and coordinators; cross-functional partners in Product, Sales, Integrated Marketing, Creative, and Digital
Core leadership hire-you'll likely expand the team within first 6 months
The Package
Salary
$130K-$165K base
Variable
Bonus eligibility; company averaged 200% of target over last 6 fiscal years
Equity
RSUs or stock options (standard for senior manager level)
Remote
On-site, New York, NY. Hybrid model: 3 days in office, 2 days remote (company standard).
Benefits & Perks
Company Intelligence
e.l.f. Beauty is the #2 mass cosmetics brand in the US and fastest-growing among top 5, hitting $1B in FY25 revenue. Multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Well People, Keys Soulcare (w/ Alicia Keys), Naturium, and rhode. 28 consecutive quarters of net sales growth, zero animal testing, clean beauty positioning.
Founded
2004
Funding
Public company
Customers
Mass-market consumers; primarily DTC (ecommerce) and retail partnerships
Culture
Fast-growing, community-driven, values collaboration and creative boldness. Emphasis on inclusive culture, flexible work, and total comp philosophy.
Is This Role For You?
- You've led 360° integrated campaigns at scale (B2C preferred) and can tie creative storytelling to hard business metrics
- You're energized by building partnerships and spotting cultural moments-and you have a playbook for fast execution
- You thrive in fast-growth, cross-functional environments where you own both strategy *and* delivery
- You love mentoring creative teams and raising the bar on campaign excellence; you're comfortable being hands-on and strategic
- You need full remote flexibility; this is on-site in NYC (hybrid 3/2 structure)
- You prefer deep analytical / data science work over campaign strategy, storytelling, and team leadership
- You're allergic to cross-functional collaboration or slow-moving decision cycles-e.l.f. moves fast
Interview Process
Phone Screen
Recruiter screens for campaign leadership experience, partnership strategy, and team management track record (30 min).
Hiring Manager Round
Deep dive on campaign case studies, approach to 360° activation, and how you'd scale the marketing function at e.l.f. (60 min).
Team + Cross-Functional Panel
Meet with direct reports, creative partner, and stakeholders from Product/Sales to assess collaboration style (45 min group).
Executive Round
Discussion with VP/CMO on strategic vision for partnership roadmap, cultural fit, and long-term growth ambitions (45 min).
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