The Challenge
Edwards Lifesciences is a global medical device leader solving critical cardiac and hemodynamic challenges. You'll own the digital marketing roadmap for a key business unit, translating clinical insights into omnichannel campaigns that reach clinicians, hospital admins, and patients-all while navigating strict regulatory requirements.
Your Mission
Audit current digital marketing stack, audit GA4 implementation, identify measurement gaps, and define baseline KPIs for all active campaigns
Map the customer journey across web, email, social, and paid channels; document current content gaps and platform inconsistencies
Establish governance framework for OPDP compliance, brand standards, and creative approval workflows with cross-functional stakeholders
Develop 90-day digital marketing roadmap aligned to annual business objectives with prioritized initiatives and resource allocation
Launch 3+ integrated omnichannel campaigns (paid, owned, earned) targeting different personas with A/B testing and optimization cadence
Implement advanced GA4 dashboards and automated reporting; establish weekly performance reviews tied to campaign ROI and engagement metrics
Optimize paid media spend across SEM, social, and programmatic; achieve 15-20% improvement in cost-per-acquisition vs. baseline
Build and document repeatable campaign templates, content calendars, and vendor management processes; reduce approval time by 30%
KPIs You'll Own
Cost Per Acquisition (CPA)
Track spend efficiency across paid channels targeting clinicians and hospital administrators with monthly targets.
Campaign ROI
Measure return on digital marketing spend tied to pipeline influence, registrations, or engagement milestones.
Omnichannel Engagement Rate
Monitor combined email open rates, click-through rates, and social engagement; benchmark against healthcare industry standards.
GA4 Conversion Rate
Track web-to-lead conversion rates by segment and campaign with weekly optimization cycles.
Paid Media ROAS
Return on ad spend across SEM, social, and programmatic channels with month-over-month lift targets.
Compliance Score
Percentage of digital assets reviewed and approved for OPDP/regulatory requirements before launch.
Tools & Stack
Your Team
Your Manager
Regional or Business Unit Marketing Lead (not specified)
Current Team
Unclear; likely small team or reporting into larger marketing org with agency support
New role or internal backfill not specified; likely managing existing agency relationships and vendor team
The Package
Salary
$130K-$160K base
Remote
On-site in Irvine, CA
Benefits & Perks
Company Intelligence
Edwards Lifesciences is a global leader in patient-focused medical innovations for structural heart disease, critical care, and surgical monitoring. They serve clinicians, hospitals, and patients worldwide with FDA-regulated devices and solutions. Strong brand reputation in cardiology and hemodynamics space.
Customers
Hospitals, clinicians, cardiac centers, and patients globally
Culture
Regulated, compliance-driven environment with emphasis on clinical rigor and brand consistency
Is This Role For You?
- You've managed omnichannel campaigns in healthcare, medtech, or pharma and understand OPDP/regulatory constraints
- You're fluent in GA4, marketing automation, and can translate data into executive narratives
- You thrive owning strategy end-to-end and can juggle competing regional/functional stakeholder demands
- You want to build processes and governance that scale-not just execute one-off campaigns
- You're energized by B2B2C dynamics targeting both clinicians and patients simultaneously
- You need remote work flexibility-this is fully on-site in Irvine, CA
- Regulatory compliance and brand governance feel like overhead, not core strategy
- You prefer executing tactics over defining measurement frameworks and KPIs
- You've only worked in consumer or B2C marketing without exposure to healthcare/medtech selling cycles
Interview Process
Phone Screen
Recruiter verifies background, healthcare marketing experience, and on-site requirement comfort.
Marketing Leadership Interview
Deep dive on omnichannel strategy, GA4 proficiency, and approach to regulatory/compliance integration.
Case Study or Strategy Exercise
You'll likely present a past campaign or work through a hypothetical medtech digital marketing challenge.
Cross-functional Panel
Meet product marketing, sales, and/or clinical stakeholders to assess collaboration fit and communication skills.
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.