The Challenge
Edflex is scaling across 4 markets (France, Italy, Canada, US) and needs someone to own paid acquisition and outbound strategy end-to-end. You'll drive pipeline generation at international scale using paid channels, AI automation, and outbound workflows-directly impacting revenue growth.
Your Mission
Map TAM and launch outbound campaigns for 2 new market entries (Canada + one additional)
Establish baseline ROI benchmarks for paid channels across all 4 markets and optimize bids/messaging
Build and operationalize 2-3 AI agents for prospect enrichment, intent detection, and outbound asset generation
Deliver first cohort of qualified demo requests from new outbound campaigns with documented conversion metrics
Generate €500K+ qualified pipeline from paid + outbound channels across all markets
Achieve <€150 CAC on best-performing paid channels with 25%+ conversion rate to qualified demos
Implement full automation workflow (n8n/Make) connecting prospect research → enrichment → outbound → CRM nurture
Scale outbound to 3+ markets with documented best practices and playbooks for local market adaptation
KPIs You'll Own
Pipeline Generated (€)
Total qualified pipeline value created from your paid and outbound campaigns across all markets.
Cost Per Qualified Demo
Blended CAC across paid channels (Google, LinkedIn) and outbound tactics; target <€150.
Funnel Conversion Rate
Percentage of campaign contacts → qualified demos → SQL to measure messaging and targeting effectiveness.
ROI by Channel & Market
Return on ad spend and pipeline-to-revenue attribution for paid campaigns broken by geography.
Tools & Stack
Your Team
Your Manager
Charlotte, VP Marketing
Current Team
8-person marketing team: Clémence (Marketing Ops & Conversion), Mathilde (Business Ops), Anne-Sophie (Head of Communications), and growth marketing peers
New growth marketing role to scale paid acquisition and outbound
The Package
Salary
€45K-€58K base
Remote
On-site in Paris, Île-de-France (full-time)
Benefits & Perks
Company Intelligence
Edflex is a B2B SaaS company operating in the education/learning tech space across France, Italy, Canada, and the US. They're actively expanding into new markets and need growth infrastructure to support 4-market GTM. The team is lean, data-driven, and building automation-first acquisition.
Culture
Fast-paced, competitive, outdoor-loving leadership (Charlotte is described as a globe-trotter and competitor). Team values execution and metric-driven decision-making.
Is This Role For You?
- You've run paid campaigns (Google Ads, LinkedIn) with real ROI accountability and can defend spend decisions with data
- You're comfortable with outbound GTM: list building, segmentation, ABM, email/LinkedIn sequencing, and nurture workflows
- You're eager to build with AI agents and automation (n8n, Make, or equivalent); you see them as force multipliers, not magic bullets
- You thrive in international/multi-market environments and can adapt messaging and targeting to local nuances
- You're hands-on and scrappy-you'll write copy, design landing pages in Webflow, manage Salesloft sequences, and own end-to-end campaign performance
- You need 100% remote or flexible location-this is on-site Paris, full stop
- You're a brand/content marketer who avoids performance metrics and direct-response tactics
- You've never owned a paid budget or managed CPA/ROAS targets; theory-only candidates will struggle
- You expect to hand off execution to specialists; you're the specialist here
Interview Process
Screening Call
30 min with recruiter or marketing ops to confirm growth marketing background, paid channel experience, and multi-market GTM exposure.
Portfolio Review + Case Study
Walk through 1-2 paid campaigns you've run: targeting, messaging, ROI, and learnings. Be ready to discuss CAC, funnel conversion, and optimization decisions.
Interview with Charlotte (VP Marketing)
60 min conversation on strategy: how you'd approach TAM for a new market, paid channel prioritization, and AI/automation for outbound scaling.
Interview with Clémence (Marketing Ops) + Mathilde (Business Ops)
45 min practical deep-dive: CRM hygiene, workflow automation, cross-functional collaboration on market expansion, and reporting cadence.
Offer & Onboarding
Standard offer process; expect to ramp on Day 1 with live campaign audits and market analysis.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
More roles like this
Growth Consultant (ADS, SEO, GEO)
Pivot-on • Lille (59)
RUNNING COMMERCIAL MANAGER (M/F) | OIB TRADE MARKETING & TRAINING MANAGER
Decathlon United • Marcq-en-Barœul (59)
Manager Développement Commercial & Marketing
Institut de droit de la concurrence • 75011 Paris 11e
[CDD] Chargé(e) de contenus digitaux & Marketing relationnel (H/F)
OFFICE DE TOURISME DE BELLEDONNE CHARTREUSE • 38660 La Terrasse
Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.