Senior Marketing Manager - Digital Quick Service Restaurants

The Senior Marketing Manager – Digital Quick Service Restaurants (QSR) is responsible for shaping and executing the Division’s global marketing vision, driving growth, and ensuring alignment with overall business objectives. This role leads cross-functional teams, develops innovative go-to-market strategies, and champions digital transformation and customer-centricity across the enterprise.

What You Will Do

Strategy & Innovation

• Partner with Digital and Divisional leadership to lead portfolio strategy for the Digital business to meet annual sales and profit objectives.
• Identify segment trends and how they impact Ecolab and our customers, Translate identified segment insights into actionable market opportunities & requirements for digital solutions.
• Manage pipeline process from ideation through commercialization.
• Develop strategic roadmap for segment, Incubate and launch new business models (e.g., SaaS, IoT, digital platforms).
• Identify portfolio gaps and initiate new innovation opportunities, supporting Phase Gate development and project management from conception to launch.
• Develop a deep understanding of customer base and competitors.
• Drive segment-specific innovation and renovation projects.

Market Analysis & Segmentation

• Conduct research to identify potential customer groups and analyze data to understand customer needs and preferences.
• Develop strategies to divide customers into distinct segments based on common characteristics (e.g., industry, size, behavior).
• Monitor market trends and adjust segmentation strategies as needed.
• Partner with cross-functional teams to understand the regulatory and compliance requirements in the QSR vertical.

Go to Market

• Define and deliver segment-specific marketing strategies and campaigns.
• Develop segment value propositions and messaging guidelines, translating research and segment needs into actionable business insights.
• Execute specific go-to-market actions that drive revenue growth by establishing strong positioning and value proposition.

Collaboration & Enablement

• Work closely with Segment Marketing, Sales, Product Management, and key functions to drive results.
• Develop sales enablement tools for multiple sales channels, including email campaigns, collateral, webinars, and presentations.
• Partner with marketing communications to bring customer-facing programs to market.

Reporting & Optimization

• Manage reporting and analytics on all programs to measure success and return on investment.
• Track and report on campaign costs, performance, and ROI to understand channel and offer effectiveness.

Location:

Greensboro, NC

Minimum Qualifications

• Bachelor’s degree
• 8 years of professional experience in a business-to-business environment
• Immigration sponsorship not available for this role

Preferred Qualifications

• MBA, preferably in Marketing
• Strong verbal and written communication skills
• Excellent verbal and written communication skills; ability to work well in a group as a solid team player
• Ability to build and maintain relationships and coordinate projects across different functional groups regionally
• Solid business acumen
• Strong problem solving and analytical skills
• Attention to detail; strong sense of urgency
• Experience with wide range of marketing tools, including strategic and tactical product marketing capabilities

Annual Or Hourly Compensation Range

The base salary range for this position is $133,700.00 - $200,600.00. This position is eligible for annual bonus pay based on performance, per plan terms. Many factors are taken into consideration when determining compensation, such as experience, education, training, geography, etc. We comply with all minimum wage and overtime laws.

Benefits

Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families. Click here to see our benefits.

If you are viewing this posting on a site other than our Ecolab Career website, view our benefits at jobs.ecolab.com/working-here.

Potential Customer Requirements Notice

To meet customer requirements and comply with local or state regulations, applicants for certain customer-facing roles may need to:

• Undergo additional background screens and/or drug/alcohol testing for customer credentialing.
• Be fully vaccinated for COVID-19, including a booster if eligible, unless a religious or medical accommodation is requested by the applicant and approved by Ecolab.

Americans With Disabilities Act (ADA)

Ecolab will provide reasonable accommodation (such as a qualified sign language interpreter or other personal assistance) with our application process upon request as required to comply with applicable laws. If you have a disability and require accommodation assistance in this application process, please visit the Recruiting Support link in the footer of each page of our career website.

Nuestro compromiso con una cultura de inclusión y pertenencia

Ecolab está comprometido con el trato justo e igualitario de todas las personas colaboradoras y postulantes, y con la promoción de los principios de igualdad de oportunidades en el empleo. Reclutaremos, contrataremos, promoveremos, transferiremos y brindaremos oportunidades de desarrollo con base en las calificaciones individuales y el desempeño laboral, en todos los aspectos relacionados con el empleo, la compensación, los beneficios, las condiciones laborales y las oportunidades de crecimiento. Ecolab no discriminará a ninguna persona colaboradora ni postulante por motivos de raza, religión, color, credo, nacionalidad, estado de ciudadanía, sexo, orientación sexual, identidad y expresión de género, información genética, estado civil, edad o discapacidad.